UX Copywriter for Digital Campaigns & Brand Voice

D.R. Horton; Arlington (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Stock Purchase Plan

Flex Spending Accounts

Paid Holidays

Job summary

D.R. Horton, Inc. in Arlington, TX is seeking a UX Copywriter to develop clear marketing copy for campaigns, websites, email, ads, and customer communications, aligning with brand voice. Collaboration with marketing, creative, product, and digital teams is essential.

A portfolio is required. This in-person role in our Arlington office offers a dynamic environment with opportunities to influence user experiences and drive engagement across channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• 3-5+ years of copywriting experience across multiple marketing channels.
• UX Experience required.
• Strong writing and editing skills with the ability to communicate ideas clearly and effectively.
• Proven experience writing marketing copy for email, SMS, paid social, organic social, and paid search.
• Experience writing UX/product copy with a strong understanding of user-centered design principles.
• Strong understanding of performance marketing and conversion-focused writing.
• Ability to write both short-form and longer-form content (blogs, landing pages, SEO content is a plus).

Responsibilities

• Translate marketing strategies and creative briefs into clear messaging that supports campaign goals and brand positioning across the following areas: Email/SMS marketing campaigns; Paid social; Web pages; Video scripts; Organic social content; Paid search.
• Maintain consistency in tone, voice, and messaging across all marketing channels and content formats.
• Collaborate with designers, marketing leadership, and product teams to develop integrated campaign content.
• Adapt messaging for multiple formats including web pages, social media, landing pages, advertising, and promotional materials.
• Review and revise content based on stakeholder feedback while ensuring clarity, accuracy, and alignment with brand guidelines.
• Support marketing initiatives by producing content that drives customer engagement and supports business objectives.
• Ensure all written materials comply with brand standards, legal requirements, and company messaging guidelines.
• Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear.
• Assist with proofreading and editing of marketing materials produced by internal teams or external partners.
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company.

Skills

UX Experience

Strong writing

Editing skills

Marketing copy

Education

Bachelor’s degree in Marketing, Communications, Journalism, English, or related field

Tools

SEO tools

A/B testing tools

Analytics tools

Job description

D.R. Horton, Inc. in Arlington, TX is seeking a UX Copywriter to develop clear marketing copy for campaigns, websites, email, ads, and customer communications, aligning with brand voice. Collaboration with marketing, creative, product, and digital teams is essential.

A portfolio is required. This in-person role in our Arlington office offers a dynamic environment with opportunities to influence user experiences and drive engagement across channels.