UX Content Writer

InnoRev Technologies Inc; Irving (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

InnoRev Technologies Inc. is seeking an experienced SEO specialist to advance our search strategy and drive performance across digital properties.

You will audit crawlability, indexation, sitemaps, redirects, canonicalization, and site architecture, delivering practical fixes in collaboration with engineering and product teams. The role requires hands-on work with HTML, metadata, templates, or a CMS, plus expertise in structured data and schema.

Qualifications

• 5+ years of experience in SEO, technical SEO, AEO, or related discipline.
• Audits and resolves technical SEO issues including crawlability, indexation, sitemaps, redirects, canonicalization, and site architecture.
• Hands-on HTML/CMS changes or template work; not just recommendations.
• Experience implementing and validating schema/structured data for search engines.
• Understanding how search engines and AI surfaces content and turning findings into site changes.
• Collaborates with engineering for reviews, releases, and post-deployment validation.
• Partners with Product, UX, Engineering to prioritize work and manage dependencies.
• Strong analytical and data-driven decision-making abilities.
• Excellent written and verbal communication to explain technical findings.
• Experience managing multiple initiatives in an agile environment.
• Portfolio or case studies demonstrating technical SEO work and outcomes.

Skills

SEO experience

Technical SEO

AEO

Crawlability

Indexation

Sitemaps

Redirects

Canonicalization

Site architecture

Structured data

Education

Bachelor's degree or equivalent

Tools

Enterprise CMS

SEO tools

Personalization systems

Job description

• 5+ years of relevant experience in SEO, technical SEO, AEO, search experience, or a related discipline.
• Demonstrated ability to audit and resolve technical SEO issues involving crawlability, indexation, sitemaps, redirects, canonicalization, and site architecture.
• Hands-on experience implementing or directly contributing to web changes in HTML, metadata, templates, a CMS, or structured data. A recommendations-only or ticket-only approach is not sufficient for this role.
• Experience implementing and validating schema/structured data for search engines and answer engines.
• Practical understanding of how search engines and AI/answer platforms discover, interpret, and surface content; ability to turn findings into site changes.
• Ability to work in a site codebase or CMS and collaborate through engineering review, release, and post-deployment validation processes.
• Experience partnering with Product, UX, Engineering, and Technology to prioritize work, resolve ownership or dependency questions, and deliver changes.
• Strong analytical skills; ability to use search and site-performance data to prioritize work and assess outcomes.
• Strong written, verbal, and consultative communication skills, including the ability to explain technical findings and influence roadmap decisions.
• Experience managing multiple initiatives and working effectively in an agile product environment.
• Portfolio or documented case studies showing technical SEO/AEO work, implementation contributions, and outcomes.

Preferred qualifications

• Experience optimizing content for generative AI, answer engines, and conversational search experiences.
• Experience with programmatic SEO, enterprise CMS-driven optimization, and content at scale.
• Experience supporting e-commerce or transaction-driven digital experiences.
• Familiarity with marketing platforms, campaign engines, personalization systems, and enterprise search/SEO tools.
• Experience with competitive analysis, keyword and topic research, content gaps, and search trend forecasting.
• Experience integrating search requirements into UX practices or design systems.

Education

A bachelor’s degree in Marketing, Information Science, Communications, or a related field is preferred. Equivalent relevant experience may be considered in place of a degree.