AI GEO Specialist: AI Search & Entity Optimization

Colonial Group; New York (NY); On-site; USD 95,000 - 125,000; Full time

Job summary

B&H is seeking an AI SEO / Generative Engine Optimization (GEO) Specialist to strengthen how its content is understood by search engines, AI agents, and multimodal discovery. The role blends traditional SEO with AI-first strategies across products, categories, and expert content.

The ideal candidate brings strong SEO fundamentals, experience with structured data and Schema.org, and a passion for advancing B&H as an authoritative technology and imaging retailer.

Qualifications

• Strong understanding of technical and content SEO principles.
• Experience with structured data, schema.org, and semantic HTML.
• Knowledge of AI search behavior, GEO/AEO, and entity optimization.
• Ability to translate technical concepts into actionable recommendations.
• Proven analytical skills with SEO/web analytics tools.

Responsibilities

• Monitor AI search and discovery representations of the brand and content.
• Audit site architecture, metadata, and structured data for machine readability.
• Develop strategies to improve entity definitions and relationships.
• Partner with Content, Product, and UX to optimize for AI-driven answers.
• Establish templates and standards for PDPs, category pages, and guides.
• Track AI visibility metrics and translate insights into action.

Skills

Technical SEO

Content SEO

Structured data

Schema.org

Semantic HTML

Crawlability

Internal linking

Site architecture

AI search understanding

GEO / AEO

Analytics & reporting

Cross-functional collaboration

Tools

Semrush

Similarweb

Profound

Job description

B&H is seeking an AI SEO / Generative Engine Optimization (GEO) Specialist to strengthen how its content is understood by search engines, AI agents, and multimodal discovery. The role blends traditional SEO with AI-first strategies across products, categories, and expert content.

The ideal candidate brings strong SEO fundamentals, experience with structured data and Schema.org, and a passion for advancing B&H as an authoritative technology and imaging retailer.