User Engagement Manager, Content Strategy

Walrus Health

United States

On-site

USD 75,000 - 95,000

Full time

14 days+

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Benefits offered by this job

Comprehensive health insurance

Dynamic and mission-driven company culture

Remote-first role with light travel

Unlimited PTO

Job summary

Walrus Health is seeking a creative and analytical User Engagement Manager for Content Strategy to enhance member engagement through timely and personalized content delivery. This role requires expertise in digital content marketing, campaign execution, and performance metrics analysis, ensuring effective communication across various channels. Join a dynamic team at the forefront of tech-driven healthcare transformation, contributing to improving member experiences and health outcomes.

Qualifications

3+ years of experience in content strategy, digital marketing, or lifecycle marketing.
Strong experience in campaign execution across multiple channels.
Excellent writing and editorial skills with an eye for clarity, consistency, and tone.
Analytical mindset and comfort with performance data and testing.
Self-starter with strong project management and cross-functional collaboration skills.

Responsibilities

Develop strategies to engage members through content at various touchpoints across the customer journey.
Segment members based on user data to ensure targeted communication.
Define member touchpoints and trigger-based workflows for campaign deployment.
Set monthly activation and retention customer goals aligned with the company objectives.
Lead internal teams to create personalize-able content for diverse channels.

Skills

Digital marketing

Campaign execution

Content strategy

Performance data analysis

Excellent writing

Project management

Tools

customer.io

Google Analytics

Job description

User Engagement Manager, Content Strategy

1 week ago Be among the first 25 applicants

This range is provided by Walrus Health. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00/yr - $95,000.00/yr

About Walrus

Walrus Health is a tech-enabled healthcare services company transforming how care is delivered to employees. We help mid- to large-sized employers reduce wasteful prescription drug spending by connecting members with clinical pharmacists through our mobile platform. Our AI-driven platform identifies opportunities to optimize therapy without disrupting the member experience, delivering proven ROI and healthier outcomes.

Job Summary

We are looking for a creative and analytical User Engagement Manager, Content Strategy to join our Product team. This role is critical to increasing member engagement by delivering timely, relevant, and personalized content through multiple channels. The ideal candidate has a strong grasp of digital content marketing and experience working with data, personalization, and campaign performance metrics.

Responsibilities

Increase Member Engagement

Develop strategies to engage members through content at various touchpoints across the customer journey
Segment members based on user data to ensure targeted communication
Define member touchpoints and trigger-based workflows for campaign deployment
Set monthly activation and retention customer goals aligned with the company objectives

Content Creation & Personalization

Lead internal teams and third-party vendors to create personalize-able content
Oversee and contribute to production of:
Push notifications
Personalized messages (e.g., from a pharmacist)
Emails
SMS
Articles (from existing 3,000+ article knowledge base and new content)
Videos (including stories-like vertical video messages)
Polls and surveys
Postcards and mailers

Campaign Execution

Implement and manage campaigns in customer.io and other tools
Leverage automation and personalization to increase relevance and impact

Performance & Optimization

Monitor campaign metrics and analyze effectiveness across content types and segments
Iterate on campaigns based on performance data to continually improve engagement

Multichannel Engagement

Identify and utilize additional channels to drive awareness and engagement, including:
Facebook Ads
Influencer marketing
HR/Employer-facing strategies (e.g., working with companies to market programs internally)

Impact Communication

Measure and communicate the impact of engagement initiatives to internal stakeholders and clients
Collaborate with Clinical, Product, and Data teams to align content with user needs and business goals

Requirements

Qualifications and Skills

3+ years of experience in content strategy, digital marketing, or lifecycle marketing
Strong experience in campaign execution across multiple channels
Excellent writing and editorial skills with an eye for clarity, consistency, and tone
Analytical mindset and comfort with performance data and testing
Experience with tools like customer.io, Google Analytics, or similar
Experience with healthcare, behavior change, or tech-enabled services is a plus
Self-starter with strong project management and cross-functional collaboration skills

Benefits

Comprehensive health insurance
Dynamic and mission-driven company culture
Remote-first role with light travel as needed
Unlimited PTO

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
IT Services and IT Consulting

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