user acquisition manager for US degree programs

TripleTen; United States; Remote; USD 50,000 - 56,000; Full time

Benefits offered by this job

Remote work tools provided

Flexible schedule

Global team

Job summary

TripleTen ищет специалиста по привлечению пользователей для онлайн-обучения в США, Латинской Америке и Бразилии. Ваша задача — запускать платные кампании на Meta и Google, развивать воронку продаж высокого чека и повышать качество лидов через данные CRM и аналитику.

Требуется опыт управления бюджетами 50k–100k USD в месяц, владение GA4 и YouTube-рекламой, а также свободный английский. Удаленная работа, гибкий график, международная команда.

Qualifications

• Опыт управлением контекстной/таргетированной рекламой на платформах Meta и Google.

Responsibilities

• Разрабатывать и запускать платные кампании с нуля; управлять бюджетами.
• Оптимизировать CAC/ROMI и качество лидов через аналитику и CRM.
• Настраивать трекинг, конверсии и пиксели; работать с командами аналитики и инженерами.
• Разрабатывать гипотезы по аудиториям, офферам и креативам; масштабировать эффективные подходы.

Skills

Strategic thinking

Budget management

Analytical skills

Independent work

English proficiency

Tools

Meta Ads

Google Ads

YouTube

GA4

Google Tag Manager

Job description

Описание:

TripleTen is an online coding bootcamp that teaches coding and data analysis skills for tech industry jobs in the US, Latin America, and Brazil. Its research-based learning method aims to help students find employment in the tech industry, with a 100% money-back guarantee and an 87% employment rate among its 6K+ graduates.

Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

• Launch paid acquisition from scratch for new online master’s degree programs offered in partnership with US universities
• Own acquisition strategy, budgets, and hands-on campaign execution, primarily through Meta Ads; test and develop Google Ads and YouTube
• Build, test, and scale acquisition funnels for a high-ticket B2C product, from the first ad impression through qualification, consultations, and enrollment
• Optimize for qualified prospects and customer acquisition cost using CRM data, sales call transcripts, and funnel conversion rates
• Develop and rapidly test hypotheses around audiences, messaging, offers, creative formats, and landing pages; scale effective approaches and stop ineffective ones
• Turn audience research and competitor insights into actionable creative briefs; work with the team and external partners to produce and iterate on ads and landing pages
• Set up advertising accounts, pixels, conversion events, and campaign tracking, with support from analytics and engineering teams where needed
• Work closely with Sales to improve lead quality and build a qualified waitlist ahead of paid enrollment

Требования:

• 4+ Years in performance marketing or user acquisition, with recent hands-on experience managing Meta Ads and Google Ads, including YouTube audience acquisition
• Experience in acquisition-first or paid-marketing-first companies where paid acquisition is a core revenue driver
• Proven success acquiring customers for high-ticket B2C products through multi-step funnels involving qualification, consultations, and sales conversations
• Experience personally managing monthly advertising budgets of $50,000–$100,000 or more, with measurable business results
• Track record of launching acquisition from scratch, including account and tracking setup, hypothesis testing, identifying effective audience, offer, and creative combinations, and scaling
• Strong hands-on Meta Ads expertise, including campaign structure, audience testing, pixel and conversion setup, creative experimentation, and budget optimization
• Hands-on Google Ads expertise beyond Search, particularly YouTube and video-led acquisition for products requiring consideration and demand generation
• Full-funnel analytical skills, including CAC, ROMI, lead-to-call and call-to-sale conversion rates, and using CRM and BI data to assess performance beyond cost per lead
• Practical experience with GA4, Google Tag Manager, advertising pixels, and conversion tracking; able to define conversion events and validate tracking in collaboration with analysts and engineers
• Experience testing offers, ad copy, creatives, and landing pages, and writing clear briefs for designers, content producers, and external partners
• Confidence working independently in a new product environment with limited historical data and no established acquisition playbook
• AI tools are part of your day-to-day workflow
• Full professional English
• Based within CET ±3 hours, with at least 2 hours of overlap with US Eastern Time
• Будет плюсом: Experience with products priced at $10,000+; Google Ads and YouTube experience

Условия:

Competitive compensation: 4500-5000 USD Gross per month Full-time remote contract with a flexible schedule Close-knit, international team of thoughtful and driven professionals

• All software licenses and remote work tools needed to work successfully, including Slack, Miro, Notion, and Zoom