User Acquisition Manager

Splitmetrics Inc; Plum (Allegheny County); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a User Acquisition Manager to lead user acquisition strategies for top mobile app developers. In this role, you'll work with major ad networks like Apple Ads and Google Ads to optimize campaigns and enhance client success. You'll leverage unique insights from our ecosystem to drive growth and profitability for multiple clients. Join a remote-first culture that values collaboration and personal development, offering flexibility and a supportive environment. If you're passionate about mobile marketing and ready to make an impact, this opportunity is for you!

Benefits

Medical Insurance

Paid Sick Leave

Flexible Working Schedule

Professional Development Opportunities

Corporate Events

Coworking Costs Coverage

Additional PTO

Qualifications

• 3+ years of experience in mobile user acquisition for apps or games.
• Experience with Apple Ads and social ad platforms is essential.

Responsibilities

• Manage user acquisition strategies across multiple channels.
• Analyze ad accounts' structure and performance.

Skills

Mobile User Acquisition

Apple Ads

Meta Ads

Tiktok Ads

Google Ads

Analytical Skills

Project Management

Time Management

English Proficiency

Tools

MS Excel

Google Sheets

Job description

SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:

• SplitMetrics Acquire, a platform for automating and optimizing Apple Ads.

• SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.

• SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.

• App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.

Why SplitMetrics?

• For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies.

• An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform.

• Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.

• Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.

• Integrated AI into our strategic approach since 2023.

• Effectively collaborate across 20+ countries with a remote-first and supportive culture.

About the role:

As a User Acquisition Manager, your primary mission will be to manage the implementation of diverse user acquisition strategies across multiple channels for the top-level mobile app developers and publishers. Your role is not just management; it's a strategic journey, charting the course for unparalleled success in the competitive landscape of user acquisition.

SplitMetrics Agency works closely with SplitMetrics products which provide us with a wealth of unique knowledge and insights that can't be found in the public domain. This includes benchmarks, trends, A/B tests, and more, giving us a competitive edge.

In this role you will:

• Work with major ad networks for mobile apps: Apple Ads – main source, also Meta Ads, Tiktok Ads, Google Ads, Unity.

• Make a full analysis of ad accounts' structure, settings and performance.

• Set up accounts from scratch (turn-key setup) using best practices.

• Perform daily and weekly actions to support account performance and to meet the given KPIs. Includes bid optimization, keywords optimization, conversion optimization etc.

• Develop weekly and monthly reports.

• Work on creatives.

• Writing guidelines and additional materials for customer education.

How we measure success in this role:

KPIs:

• Client Retention Rate – 85%+ year-over-year.

• Client Portfolio Growth – Manage and grow a portfolio of 4–6 clients simultaneously.

• Campaign Performance Metrics – Improve client CPI, CPA, conversion rates, and overall profitability.

UVP: Helping multiple clients accelerate marketing success by optimizing campaigns, increasing ROI, and building high-impact strategies that drive sustainable business growth.

About you:

• 3+ years of experience in mobile user acquisition for mobile apps or games.

• Experience working with Apple Ads and other social ad platforms.

• Proficiency in MS Excel or Google Sheets.

• Excellent analytical, organizational, project management and time management skills.

• Upper Intermediate or Advanced English level.

What is there for you?

• Time Off:Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.

• Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.

• Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.

• Performance and Growth:Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.

• Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.

• Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.

• Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

Our Culture

At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

• Move Fast

• Get Sh*t Done

• Build Together

• Strive for Transparency

• Own What You Do

• Learn + Share = Excel

Remote Hiring Guidelines: At SplitMetrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.