(USA) Senior Manager, Creative- Talent and License Procurement

Walmart; Los Angeles (CA); On-site; USD 80,000 - 130,000; Full time

Job summary

Join a forward-thinking company as a Senior Manager in Talent and License Procurement, where your expertise in celebrity and influencer casting will elevate creative productions. This role involves collaborating with diverse teams to secure the right talent and music, ensuring alignment with brand values while managing contracts and negotiations. You'll play a vital role in shaping impactful marketing campaigns that resonate with millions. If you're passionate about talent procurement and thrive in a fast-paced environment, this opportunity is perfect for you.

Benefits

Competitive Pay

Performance Bonuses

401(k) Match

Stock Purchase Plan

Paid Parental Leave

Health Plans

PTO

Qualifications

• 7+ years in talent and licensing, especially in advertising.
• Strong understanding of celebrity casting and licensing processes.

Responsibilities

• Identify and secure talent for marketing productions.
• Negotiate contracts and manage talent approvals.
• Collaborate with creative and legal teams on campaigns.

Skills

Talent Procurement

Negotiation Skills

Contract Management

Communication Skills

Collaboration

Education

Bachelor's Degree

Job description

Position Summary...

Do you have a passion for talent procurement and a track record of identifying emerging talent? Are you skilled at curating the perfect playlist for any event? Do you have the right contacts in Hollywood? If so, you might be ideal for the Senior Manager, Talent and License Procurement role within the Walmart Creative Studio.

The ideal candidate will have extensive experience in celebrity talent, influencer, and model casting, music supervision and licensing, and intellectual property procurement. This expertise will be used to select the right talent and music for WCS productions, aligning with the project brief.

In this role, you will collaborate with creative, marketing, and legal teams to identify and secure talent and music that elevate Walmart’s brand, while managing contracts and negotiations efficiently.

What you'll do...

• Identify and secure celebrity talent, influencer talent, and models for Walmart’s marketing and advertising productions.
• Conduct talent outreach and casting, including research and shortlist creation.
• Support licensing workstreams, including ideation and negotiation.
• Handle fee and terms negotiations, finalizing contracts with talent and licensors.
• Work closely with creative, marketing, and legal teams to align on campaign goals and specifications.
• Vet talent to ensure alignment with Walmart’s brand values.
• Draft and negotiate talent contracts, ensuring contractual obligations are met.
• Coordinate production logistics such as travel, glam teams, and shoot schedules.
• Manage talent approvals during production and post-production stages.
• Ensure timely payments and report procurement activities to senior management.
• Build and maintain relationships with talent representatives, music licensors, and IP holders.

Qualifications

• 7+ years of experience in talent and licensing, preferably in advertising or content creation.
• Strong understanding of celebrity and influencer casting, music supervision, and licensing processes.
• Experience working with union talent (e.g., SAG-AFTRA, AFM).
• Excellent negotiation, communication, and contract management skills.
• Established network within talent, music, and licensing industries.
• Ability to innovate and improve talent and licensing processes.
• Strong collaboration skills and attention to detail.

About us

Walmart Creative Studio (WCS) is Walmart’s in-house creative agency, developing innovative design systems and creative content that drive business objectives and cultural relevance. We focus on human truths, insight-driven strategies, and integrated solutions to build the brand and grow the business.

We value talent, diversity, innovation, curiosity, collaboration, culture, insights, and results. Our mission is to help people live better.

About Walmart Marketing

Recognized as Ad Age's Marketer of the Year in 2022, our team is passionate about helping people save money and live better through impactful creative and innovation across digital and physical channels.

We manage marketing campaigns that reach millions daily, working with internal teams and external agencies to deliver value and build the future of commerce.

Benefits & Perks

Competitive pay, performance bonuses, 401(k) match, stock purchase plan, paid parental leave, PTO, health plans, and more.

Equal Opportunity Employer

Walmart is committed to diversity and inclusion, respecting all backgrounds and identities, and fostering an inclusive environment.

Who We Are

Join Walmart to help over 275 million customers weekly. We are a Fortune #1 company dedicated to diversity, sustainability, and community involvement. We support your growth and success from day one.

For more information, visit careers.walmart.com.