(USA) Senior Manager, Creative- Talent and License Procurement

Walmart; Los Angeles (CA); On-site; USD 80,000 - 140,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Talent and License Procurement to elevate its brand through strategic talent acquisition. This role involves identifying and securing celebrity and influencer talent, managing negotiations, and collaborating with creative and legal teams to ensure successful marketing productions. The ideal candidate will have extensive experience in talent procurement and a strong network within the industry. Join a dynamic team dedicated to innovation and excellence, where your contributions will directly impact brand awareness and customer engagement.

Benefits

401(k) Match

Stock Purchase Plan

Paid Maternity Leave

Paid Parental Leave

PTO

Multiple Health Plans

Qualifications

• 7+ years of experience in talent and licensing, preferably in advertising.
• Strong understanding of celebrity talent casting and music licensing.

Responsibilities

• Identify and secure celebrity talent and models for marketing productions.
• Handle fee negotiations and manage talent contracts.

Skills

Talent Procurement

Negotiation Skills

Communication Skills

Problem-Solving Skills

Contract Management

Education

Bachelor's Degree

Tools

Contract Management Software

Job description

Position Summary

Do you have a passion for talent procurement and a track record of knowing who the next big thing will be? Are you the sort of person who curates the perfect playlist for any event? Do you know the right person to call for anyone you need in Hollywood? If so, you might be ideal for the Senior Manager, Talent and License Procurement role within the Walmart Creative Studio.

The ideal candidate will have extensive experience in celebrity talent, influencer, and model casting, music supervision and licensing, and intellectual property procurement, and will use that skill set to perfectly round out WCS productions with the right people and music for the brief.

In this role, you will work closely with creative, marketing, and legal teams to identify and secure the right talent and music to elevate Walmart’s brand status and awareness, while ensuring all contracts and negotiations are handled efficiently.

What you'll do...

• Identify and secure celebrity talent, influencer talent, and models for Walmart’s internal and external marketing and advertising productions.
• Conduct talent outreach and casting, including curating casting suggestions, talent research, and shaping a short list of talent options.
• Support music and intellectual property licensing workstreams, including ideation and negotiation.
• Handle fee/terms negotiations and final contracting with talent and licensors, ensuring terms are favorable and within budget.
• Collaborate closely with creative, marketing, and legal teams to align on campaign creative, KPIs, and specifications.
• Conduct final vetting of talent, ensuring that all selected talent aligns with Walmart’s brand values and objectives.
• Draft and negotiate talent contracts based on Walmart-approved specifications and ensure all contractual obligations are met.
• Coordinate production logistics, including travel arrangements, glam teams, call times, and pre-shoot details with talent teams.
• Manage talent approvals on raw selects, rough cuts, retouches, final edits, social decks, and copy throughout production and post-production as required by contracts.
• Ensure timely and accurate talent payments according to contracts and provide detailed reports on talent and IP procurement activities to senior management.
• Build and maintain strong relationships with talent representatives, music licensors, and other intellectual property holders to ensure smooth procurement processes.

Qualifications

• 7+ years of experience in talent and licensing, preferably within a large-scale advertising or content creation environment.
• Strong understanding of the processes involved in celebrity talent & influencer casting, talent-branded production and merchandise, music supervision, and licensing.
• Familiarity with working with SAG-AFTRA, AFM, and other union talent.
• Excellent negotiation, communication, and problem-solving skills. Proficient in contract management software and tools.
• Established network within the talent, model, music, and content licensing industries.
• Demonstrated ability to offer new insights and drive innovation in talent and licensing processes.
• Strong ability to collaborate with internal and external partners to achieve aligned objectives.
• Meticulous attention to detail in reviewing reports and contracts to ensure accuracy and compliance.

About us

Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive design systems and creative conversations that drive business objectives and keep our Fortune #1 brand in the culture. We use creativity and design to win hearts, minds, and wallets.

We are uniquely positioned as the internal creative agency of record to be hyper-focused on the customer experience across all channels, categories, and campaigns. We are ruthlessly focused on human truths, insight-driven creative strategies and integrated creative solutions that build the brand and grow the business - not just with ads but through brand acts and experiences.

We value talent, diversity, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping people - all people - live better.

About Walmart Marketing

Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.

Benefits & Perks:

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.

careers.walmart.com