(USA) Senior Manager, Creative- Business Affairs

Walmart; California (MO); On-site; USD 90,000 - 130,000; Full time

Job summary

Walmart seeks a Senior Manager of Creative Business Affairs to enhance brand success and safeguard enterprise interests. In this role, you will drive innovation in production, develop processes for compliance, and work cross-functionally to achieve strategic goals while fostering a culture of excellence within a dynamic environment.

Benefits

Competitive pay

Performance bonuses

401(k) and stock plans

Paid parental leave

PTO

Health plans

Education programs

Employee discounts

Qualifications

• 7+ years in business affairs, advertising/marketing.
• Proven contract negotiation skills with strong knowledge of advertising laws.
• Experience with social media, platforms, broadcast, and new media.

Responsibilities

• Collaborate with cross-functional teams and analyze deal opportunities.
• Ensure compliance with industry regulations and legal requirements.
• Draft and negotiate talent contracts while managing complex projects.

Skills

Contract Negotiation

Communication

Problem-Solving

Strategic Thinking

Attention to Detail

Education

Bachelor's Degree

Juris Doctor (JD)

Tools

Contract Management Tools

Budgeting Tools

Job description

Position Summary

As the Senior Manager, Creative Business Affairs, you will support WCS’s business affairs team in driving creative and brand success while safeguarding enterprise interests. Your role involves developing processes, templates, and guidelines to improve creative and production operations, leveraging your expertise in production, advertising, and understanding of Walmart’s platforms. You will contribute to a forward-thinking team that leads in production innovation, manages risk, and embraces strategic challenges with an entrepreneurial spirit.

What you'll do

• Collaborate with cross-functional teams including Finance, Procurement, Legal, Agency Relations, Media, Creative, and Marketing
• Analyze deal opportunities and develop strategies related to talent and production
• Ensure compliance with industry regulations and legal requirements
• Support licensing workstreams, including ideation and negotiation
• Draft and negotiate talent contracts, ensuring contractual obligations are met
• Conduct production audits and recommend cost management strategies
• Maintain relationships with agencies, representatives, and attorneys
• Identify and mitigate risks in marketing and advertising strategies
• Set operational standards for AI tools in creative processes
• Manage deadlines and complex projects, remaining solution-oriented
• Operate effectively in a dynamic, creative environment
• Provide strategic legal and regulatory advice
• Report on business affairs activities to senior management
• Foster a culture of excellence within the team

Qualifications

• 7+ years in business affairs, legal, or compliance roles in advertising/marketing, with proven contract negotiation skills
• Strong knowledge of advertising laws and industry standards
• Excellent negotiation, communication, and problem-solving skills; proficient in contract management and budgeting tools
• Experience with social media, platforms, broadcast, and new media
• Attention to detail in reviewing reports and contracts
• Strategic thinking with creative and business balance
• Knowledge of digital marketing, media buying, and production
• Familiarity with industry guidelines and union/non-union work (SAG-AFTRA, AFM, IATSE), branded partnerships, and emerging tech (AR, VR, Web3, AI)
• Bachelor’s degree or equivalent; JD preferred

About Walmart Marketing

Recognized as Ad Age's Marketer of the Year in 2022, Walmart Marketing is committed to impactful, innovative campaigns that connect with millions of customers worldwide. Our team is passionate about helping people save money and live better, operating across digital and physical spaces with a focus on customer insights and brand strategy.

Benefits & Perks

Competitive pay, performance bonuses, 401(k), stock plans, paid parental leave, PTO, health plans, and more. We support your growth and well-being with comprehensive benefits, including education programs, health coverage, and employee discounts.

Who We Are

Join Walmart to make a difference in the lives of over 275 million customers weekly. We foster an inclusive environment where you can bring your whole self to work and contribute to sustainability and community initiatives. Discover why Walmart is a world leader in innovation and community impact.

For more information, visit careers.walmart.com.