US Sales Leader — Golf Brand Growth (Remote)

Vice Sporting Goods GmbH; Northern (KY); Hybrid; USD 140,000 - 165,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

4 weeks paid vacation

Company-provided laptop or technology

Vehicle allowance or mileage

All travel expenses covered

Job summary

Vice Golf, in collaboration with UGL, is seeking a Head of Sales US to translate global direction into a strong local plan and then drive flawless execution by the US team.

Based in the United States and employed by UGL, you will own US sales targets, forecast accuracy, and channel development across green grass, pro shops, and specialty retail, while partnering closely with Vice Golf HQ in Munich to align brand direction.

Qualifications

• Senior sales or commercial leadership experience in golf or premium brands.
• Experience building and scaling sales structures, retail channels, and key accounts.
• Strong understanding of the US golf market, including pro shops and distributors.
• Ability to translate strategy into executable targets, programs, and forecasts.
• Proven leadership across reps, partners, or external stakeholders.
• Bridge between a local US org and international HQ.
• Strategic thinking with hands-on execution.
• Omnichannel wholesale/retail experience.
• Analytical skills in sales planning, forecasting, and KPI reviews.
• Excellent communication and stakeholder management.
• Passion for golf and knowledge of golf equipment.

Responsibilities

• Lead and grow the Vice Golf business in the United States across green grass wholesale channels.
• Translate global strategy into a clear US market plan.
• Develop and execute the US 3-year sales and channel plan.
• Lead the US sales organization and collaborate with HQ and field teams.
• Own US sales targets, forecasting, and KPI reporting.
• Drive local US market programs, trade terms, and sell-in stories.
• Align with Vice Golf HQ on pricing, brand positioning, and priorities.
• Represent Vice Golf externally at trade shows and customer meetings.
• Foster a high-performance culture with ownership and accountability.

Skills

Senior sales leadership

Commercial partnerships

US golf market knowledge

Strategy to execution

Team leadership

Bridge between US and HQ

Strategic thinking

Omnichannel experience

Sales forecasting & KPI reporting

Communication & stakeholder mgmt

Golf passion & product knowledge

Fluent English

Job description

Vice Golf, in collaboration with UGL, is seeking a Head of Sales US to translate global direction into a strong local plan and then drive flawless execution by the US team.

Based in the United States and employed by UGL, you will own US sales targets, forecast accuracy, and channel development across green grass, pro shops, and specialty retail, while partnering closely with Vice Golf HQ in Munich to align brand direction.