US Regional Marketing Lead — Remote, Event & Demand Gen

Unisys; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Unlimited PTO

401(k) match

Healthcare

Job summary

Unisys is seeking a Regional Senior Marketing Manager, US, to own regional marketing strategy and execution with a focus on demand generation and events. You will partner with Sales, Global Marketing, and Business Units to design, launch, and optimize field programs that generate sales-ready opportunities across the US.

The role requires a minimum of 10 years in strategic and tactical marketing, experience in B2B technology or services, and strong leadership of cross-functional teams.

Qualifications

• Undergraduate degree in marketing or related field with a minimum of 10 years in strategic and tactical marketing or sales.
• Experience in field marketing, event execution, and/or demand generation in a B2B environment (technology or services preferred).
• Proven track record of building and executing programs that drive qualified pipeline and revenue.
• Experience managing and developing people and/or leading cross-functional teams.

Responsibilities

• Lead regional demand generation and event programs to capture, develop, and convert leads and report on their pipeline impact.
• Own end-to-end lifecycle of leads from regional programs and events including nurture strategy, sales engagement, and conversion optimization.
• Localize and execute global event and program motions for the US, aligning with regional markets and buyer needs.
• Provide regional oversight on brand development and positioning initiatives driven by global teams.
• Drive program budgeting, tracking, and ROI reporting for the US with data-driven optimizations.
• Contribute US perspectives to global thought leadership and messaging.
• Support deal-based and ABM activities, including executive experiences and events for priority accounts.
• Collaborate with Sales, Alliances, and other stakeholders to align on goals and execution.
• Mentor team members and external partners to deliver programs on time and within budget.

Skills

Field marketing

Event execution

Demand generation

Lead nurturing

Executive communication

Influencing & negotiation

Data-driven decisions

Marketing automation

Education

Undergraduate degree in marketing or business

Tools

Pardot

Salesforce.com

Job description

Unisys is seeking a Regional Senior Marketing Manager, US, to own regional marketing strategy and execution with a focus on demand generation and events. You will partner with Sales, Global Marketing, and Business Units to design, launch, and optimize field programs that generate sales-ready opportunities across the US.

The role requires a minimum of 10 years in strategic and tactical marketing, experience in B2B technology or services, and strong leadership of cross-functional teams.