US MedTech Marketing Lead: Growth & Strategy

BD; Franklin Lakes (NJ); Sur place; USD 121 000 - 193 000; Plein temps

Résumé du poste

BD, a leading medical technology company, seeks a Marketing Manager, MDS US Region, to lead marketing for ChloraPrep, GuardIVa, and StatLock in the US. You’ll influence product-line decisions, head cross-functional teams, and drive growth with a strong focus on market insights and stakeholder engagement.

The role requires 5+ years in product/commercial marketing in healthcare, with travel up to 20%. BD emphasizes on-site collaboration and a robust total rewards program.

Qualifications

• 5+ years of product marketing or commercial marketing experience in medical devices, diagnostics, or healthcare.
• Experience developing and executing annual marketing plans and growth strategies.
• Proven ability to partner with sales teams and external customers to drive market growth.
• Experience conducting market and competitive analyses to support decisions.
• Willingness to travel up to 20%.

Responsabilités

• Leads marketing for the US region and specific brands within Medication Delivery Solutions.
• Provides input on product line decisions and drives key projects and initiatives.
• Develops and manages annual strategic reviews and marketing plans with budget alignment.
• Collaborates with sales, channels, and market access teams to grow share and profitability.
• Establishes relationships with thought leaders and medical societies to stay ahead of trends.
• Reports on market performance and forecasts to inform budgets and projections.
• Ensures all activities comply with regulatory and BD core values.

Connaissances

Product marketing

Strategic planning

Stakeholder management

Market analysis

Sales collaboration

Formation

Bachelor’s degree

MBA or advanced degree

Description du poste

BD, a leading medical technology company, seeks a Marketing Manager, MDS US Region, to lead marketing for ChloraPrep, GuardIVa, and StatLock in the US. You’ll influence product-line decisions, head cross-functional teams, and drive growth with a strong focus on market insights and stakeholder engagement.

The role requires 5+ years in product/commercial marketing in healthcare, with travel up to 20%. BD emphasizes on-site collaboration and a robust total rewards program.