US - Marketing Manager

thenewgen; New York (NY); Hybrid; USD 42,000 - 66,000; Full time

Job summary

NewGen in New York is seeking a Marketing Manager to lead US marketing initiatives, coordinate with our PR firm, and support UK campaigns to ensure consistent messaging across channels.

You will plan and promote events to raise brand visibility, research and identify growth opportunities for target brands, and collaborate with US and UK teams to align creative output with business development goals.

Qualifications

• 3+ years experience in marketing, events or PR.
• Knowledge of social media trends and creator culture.
• Experience with social-first clients and teams.
• Familiarity with influencer marketing.
• Excellent presentation and communication skills.
• Experience in fast-paced agency environments.

Responsibilities

• Coordinate with our PR firm to align media strategies with the agency’s U.S. marketing objectives.
• Plan and execute marketing initiatives for the US business, ensuring consistent messaging across campaigns and channels, and support UK-led campaigns.
• Organize and promote events to boost brand visibility in the US.
• Identify B2B growth opportunities that align with the agency’s target brands and industries.
• Collaborate with US and UK stakeholders to ensure marketing activities support creative output and business development strategy.

Skills

Marketing

Event planning

PR coordination

Social media knowledge

Influencer marketing

Communication skills

Job description

At NewGen, we’re a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London (UK), Manchester (UK), and New York (USA). We partnerwith leading brands to shape culture, tell stories that matter, and harness the power of social firstcreative and creators to drive meaningful impact. As a fast-growing agency with a collaborative,ambitious spirit, we bring together data, strategy, creativity, and innovation to deliver work thatactually cuts through, connects and creates conversation.

Founded by our 30-under-30 co-founders, NewGen is an independent agency working withsome of the world’s biggest brands. Privately owned and built to challenge the big networks andstale-traditional agencies, we move fast, live social, and know that our fresh ideas can competewith anyone. In fact, we know it’s the only way to deliver work consumers care about.

Our work is trusted by some of the world’s biggest brands, including Pepsi, Samsung, Amazon,SEGA, and CashApp. Just as importantly, we’re the agency of choice for leading creators shaping culture today — from KSI and Amelia Dimoldenberg to PewDiePie. When the people driving conversations and influencing audiences trust us, it’s no surprise that the world’s most ambitious brands do too.

Want to join the team, here are our non-negotiables.

• Energy – Get involved, be heard, and contribute. This isn’t the place for an easy ride — wewant people who bring energy and ideas.
  
• Quality – Quality comes first. If it doesn’t feel right, speak up. Everything we create shouldpush boundaries and break new ground.
• Collaboration – We win as a team. No egos, no judgment — just support, collaboration,and collective success.
  
• Creativity – We thrive on fresh thinking. New ideas and bold approaches are what keep us moving forward.
  
• Partnership – Be a great partner to our clients. Everything we do should deliver on theirobjectives and create a positive, collaborative experience. This is paramount.
  What’s it like in the New York office?

Life in our New York office is all about start-up energy with the backing of a global agency. Basedin the heart of Flatiron, we’re a close-knit team building something special and looking for peoplewho want to grow with us. We value curiosity and a deep understanding of the social landscape,and we’re excited by people who want to help shape our journey. We work in a hybrid way, with aminimum of three days a week in the office to keep collaboration and creativity at the core ofwhat we do.

The Role

We are seeking a Marketing Manager to support and execute marketing initiatives aligned withour agency’s U.S. objectives. This role involves close coordination with internal and external stakeholders, as well as owning US-led initiatives and supporting UK-led campaigns to ensureconsistent messaging across all channels. This individual will support the business developmentteam by researching and identifying strategic growth opportunities, as well as planning andpromoting key events to boost brand visibility within the US.

As Marketing Manager at NewGen, you will:

• Coordinate with our PR Firm - Collaborate with our external PR agency to align media and press strategies with the agency’s U.S. marketing objectives.
• Marketing Support - Assist in the planning and execution of marketing initiatives for the US business, ensuring consistent messaging across campaigns and channels, as well as supporting UK-led marketing campaigns in collaboration with UK marketing managers.
• Event Planning - Support the organization and promotion of industry events, client engagements, and speaking opportunities to enhance brand visibility. Support the organization and planning of owned events, including breakfasts and dinners, with the goal of engaging prospective clients.
• Business Development Research - Support the business development team by identifying B2B leads and growth opportunities that align with the agency’s target brands and industries.
• Internal Collaboration - Work closely with US and UK based stakeholders to ensure marketing activities support creative output and business development strategy.

Social first x brand impact

Being socially native is at the heart of everything we do at NewGen. We’re not an advertisingagency — we live and breathe culture, constantly plugged into the trends, conversations, andcreators that are shaping the world. To succeed here, you need a deep understanding of thecreator landscape, an instinct for what resonates online, and the ability to translate trends andcultural insight into work that feels authentic, bold, and social-first. This mindset allows us tocreate campaigns that don’t just reach audiences, but actively engage and inspire them.It’s ok to be ‘chronically online’

.

These aren’t mandatories, but we’d love you to have:

• 3+ years experience working in a marketing, events or PR function
• Knowledge of social media trends, platforms, and creator culture
• Experience in working with social first clients and teams
• Knowledge of the gaming industry and its creators is a plus, reflecting our heritage and strength in this space
• Experience working in fast-paced, agency environments
• Ability to translate creative ideas into measurable business results
• Familiarity with influencer marketing and content strategy
• Exceptional presentation and communication skills
• Comfortable using project management tools

Day rate range: $300-600 / day - 2 days a week