US Marketing Lead

TreasurySpring; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive Salary

Stock Options

Bonus

20 days holiday

Enhanced 401(k)

Anthem Health Insurance

Short- and Long-term Disability Insurance

Life Insurance

Job summary

TreasurySpring, a fast-growing financial technology company, is seeking a US Marketing Lead to develop the marketing function from the ground up. The successful candidate will drive customer acquisition, manage events, and enhance marketing systems in a fast-paced environment.

Applicants should have 4-8 years of experience in B2B marketing, particularly in the financial services sector. This role is critical for supporting US GTM strategies and ensuring alignment with global goals.

Qualifications

• 4-8 years of B2B marketing experience, ideally in financial services or fintech.
• Experience working in startups or high-growth environments preferred.
• Strong understanding of treasury, banking, or cash management.

Responsibilities

• Support US marketing and go-to-market strategy development.
• Coordinate with the European marketing team for cohesive execution.
• Manage webinars, events, and demand generation campaigns.

Skills

B2B marketing experience

Financial services knowledge

Event planning and execution

CRM and marketing automation tools proficiency

Excellent communication skills

Tools

Hubspot

LinkedIn Campaign Manager

Google Analytics

Adobe Suite

Figma

Job description

TreasurySpring is the product of an obsession with fixing the fundamental structural problems in money markets. Our fascination with the sector began painfully, during the Global Financial Crisis of 2008, where we had a front-row seat to watch the evaporation of liquidity in fixed income and the near collapse of the entire short-dated funding markets.

We have been on a mission to help deliver more sustainable solutions for the money markets ever since, and we launched TreasurySpring in 2018 to offer institutional clients a single gateway to the broadest range of the best risk‑adjusted cash investment options. As a fast‑growing London‑based financial technology company, we deliver a unique solution to a global multi‑trillion‑dollar problem.

Our regulated Fixed‑Term Fund platform delivers new digital pipelines to connect cash‑rich firms to institutional borrowers. Clients include large Private Equity funds, Asset Managers, listed Corporates, high‑growth tech companies and many more.

Learn more about why we do what we do.

The role: US Marketing Lead

We are seeking a highly motivated and hands‑on Marketing Lead to work with us to develop our marketing function in the US office from the ground up. This person will play a critical role in shaping our local market positioning, driving customer acquisition, supporting sales efforts, and building scalable marketing systems that support long‑term growth.

Main focus is to support our US GTM strategy with targeted digital campaigns, nurture programs, sponsorships, webinars, and events, whilst being data‑driven and focused on performance measurement and optimization.

This is an opportunity for someone who thrives in fast‑paced scaleup environments and enjoys both strategic planning and direct execution whilst being in the office for 4‑5 days a week to work closely with the team.

What you’ll do: Responsibilities

• Support the development & execution of the company’s US marketing and go‑to‑market strategy
• Co‑ordinating with our European marketing team to ensure global cohesion in execution
• Manage and execute webinars and events
• Experience designing and implementing a structured matrix for marketing messaging
• Develop content including website copy, email campaigns, thought leadership, customer stories, and social media
• Create and manage demand generation campaigns across digital channels with support from the global team and ads agency
• Support lead generation and sales enablement initiatives
• Manage and optimize marketing funnels, conversion metrics, and campaign performance, developing reporting frameworks to measure ROI and growth
• Work with the global team to ensure consistent market positioning
• Coordinate webinars, events, partnerships, and industry marketing opportunities
• Conduct market research and analyze customer insights, competitors, and trends

What we’re looking for: Requirements

• 4-8 years of B2B marketing experience, ideally within financial services or fintech
• Experience working in startups or high‑growth environments preferred
• Strong understanding of fintech, financial services, treasury, banking, or cash management
• Proven ability to build and execute marketing programs independently
• Strong experience in planning, coordinating, and executing events, as well as measuring success
• Ability to coordinate and deliver engaging webinars across time zones
• Experience with CRM, email marketing, analytics, and marketing automation tools (Hubspot, LinkedIn Campaign Manager, GA4, Semrush preferred)
• Experience editing and creating design assets from templates (Adobe Suite and Figma preferred)
• Comfortable working cross‑functionally with sales, product, and operations teams, globally
• Experience managing agency partners
• Excellent written communication and storytelling

What we offer: Comprehensive benefits, including:

• Competitive Salary
• Stock Options
• Bonus
• 20 days holiday
• Enhanced 401(k)
• Anthem Health Insurance - EPO, PPO, HDHP Options
• Short- and Long‑term Disability Insurance
• Workers’ Compensation Insurance
• Life Insurance (Death in Service)
• Dental & Vision Insurance

Pay range transparency

TreasurySpring is committed to fair and equitable compensation practices. The pay range for this role is listed below and represents the base salary range. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job‑related skills, depth of experience and knowledge, and alignment with market data.