US Experiential Marketing Events Manager

Pooky Lighting; Camp Hill (Cumberland County); On-site; USD 80,000 - 120,000; Full time

Job summary

Pooky Lighting in the United States is seeking an experienced US Experiential Marketing Events Manager to bring our brand activations to life across the US market. You will manage end-to-end events, from planning through on-site execution and post-event follow-up, ensuring brand consistency and strong stakeholder collaboration.

Working with the US Marketing Manager and UK teams, you’ll coordinate venues, suppliers, budgets and media relationships, delivering standout activations aligned with

Qualifications

• Experience in marketing activations, events, PR or experiential marketing.
• Hands-on planning and delivery of events or brand activations.
• Experience coordinating multiple suppliers and logistics.
• Experience supporting media relations or working with journalists/PR teams.
• Strong knowledge of the US market and cultural landscape.
• Experience in home luxury/lifestyle brands preferred.

Responsibilities

• Lead US activations from planning to execution, ensuring on-brand delivery and budget alignment.
• Coordinate venues, suppliers, materials, collateral and staffing for US events.
• Prepare activation plans, schedules, and timelines with cross-functional teams.
• Support media relations, influencer and VIP activity in the US market.
• Track KPIs, post-event reporting and budget reconciliation.
• Maintain relationships with venues, agencies and partners for future activations.

Skills

Organisational skills

Project management

Communication

Budget management

Cross-team collaboration

Travel flexibility

Job description

US Experiential Marketing Events Manager

Hours: 40 per week, Monday to Friday, with regular travel within the US.

You will bring our brand and marketing plans to life in the US market, delivering events, activations and local marketing initiatives from set-up through to follow-up.

As the person who makes things happen on the ground, you’ll coordinate suppliers, materials and product logistics, ensuring every activation is delivered to the right standard. Alongside this, you’ll support US media relations, building relationships with journalists, editors, influencers and industry contacts to maximize PR opportunities.

Working closely with the US Marketing Manager and UK-based Marketing teams, you’ll ensure US activity is locally relevant while remaining consistent with our wider brand and marketing strategy.

US Marketing Activations

• Support the US Marketing Manager in delivering the US marketing activation calendar.
• Manage the execution of local marketing activations from initial planning through to completion including set up, breakdown, and return.
• Translate marketing and campaign plans into practical, well-executed US activations.
• Coordinate all operational requirements including venues, suppliers, materials, collateral, products, equipment, logistics and staffing.
• Develop detailed activation plans, schedules, checklists and timelines.
• Ensure all activations are delivered on brand, on time and within agreed budgets.
• Act as a key point of contact for suppliers and partners during activation delivery.
• Identify and resolve operational issues quickly and effectively.
• Provide regular progress updates to the US Marketing Manager and wider project teams.

Events – Preparation & Set-Up

• Coordinate the practical preparation and delivery of US events including press events, launches, brand experiences, dinners, receptions, partnerships and other special events.
• Support venue sourcing, supplier coordination and event logistics.
• Manage pre-event checklists and ensure all materials, products, equipment and collateral are available and delivered on time.
• Coordinate event shipments, deliveries and collections.
• Manage event set‑up and ensure spaces are presented to the required brand standard.
• Coordinate signage, displays, product, gifting, printed materials and other event assets.
• Liaise with venues, production partners, caterers and other suppliers.
• Support guest‑list management, invitations and RSVPs where required.
• Prepare event schedules, run‑of‑show documents, supplier contacts and operational briefing materials.
• Conduct pre-event checks and troubleshoot any issues ahead of opening.

On‑Site Event Delivery

• Act as a key on‑ground contact during US events and activations.
• Oversee event set‑up and breakdown.
• Ensure suppliers deliver against agreed requirements and timings.
• Support guest arrivals, registration, VIP requirements and general event experience.
• Coordinate product, collateral, gifting and other event materials.
• Work closely with PR, Social Media and Content colleagues to facilitate media, creator and content requirements.
• Respond quickly to last‑minute changes and operational challenges.
• Ensure events consistently reflect agreed brand and presentation standards.

Event Follow‑Up

• Coordinate post‑event follow‑up to maximize the impact of each activation.
• Manage supplier close‑out, returns, collections and outstanding logistical requirements.Ensure event assets and materials are returned in an organized manner, stored or redistributed appropriately.
• Coordinate follow‑up with attendees, media, creators and partners where required.
• Gather event photography, video, media coverage and other relevant assets.
• Support post‑event communications and content distribution.
• Track attendance, media engagement and other agreed event KPIs.
• Prepare post‑event reports summarizing results, learnings and recommendations.
• Process outstanding invoices and reconcile event expenditure against budget.
• Maintain accurate event records to support future planning.

PR & Special Events Collaboration

• Work closely with the UK‑based PR, Advertising & Experiential Marketing Events team to execute agreed PR and event strategies within the US.
• Provide local US insight to help ensure PR activity is relevant to the market.
• Support relationships with US PR agencies and external partners where applicable.
• Coordinate the local execution of press launches, media events and VIP activity.
• Ensure US media opportunities, relationships and activity are communicated effectively to the wider team.
• Support gifting, product seeding and media mailings where required.
• Help identify US cultural moments, partnerships and opportunities that could increase brand visibility.

Influencers, Creators & VIPs

• Support US influencer, creator and VIP activity around events and activations.
• Help identify locally relevant creators, talent and partners.
• Coordinate invitations, gifting, attendance and event requirements.
• Maintain professional relationships with creators and their representatives.
• Work with Social Media and PR, Advertising & Experiential Marketing Events colleagues to coordinate outreach and avoid duplication.
• Support content capture and follow‑up around creator attendance.
• Maintain accurate records of activity and results.

Collateral, Products & Assets

• Coordinate US requirements for event and activation collateral.
• Work with the UK Content and Collateral teams to ensure required assets are briefed and delivered on time.
• Manage local stocks of event materials, signage, gifting and other marketing assets.
• Coordinate product requirements for events, press appointments and activations.
• Maintain accurate records of materials and ensure reusable assets are stored appropriately.
• Flag future requirements early to ensure sufficient production and shipping lead times.
• Ensure all materials used locally meet agreed brand standards.

US Market Insight

• Maintain a strong understanding of the US events, media and cultural landscape.
• Identify relevant events, locations, partners, media and cultural opportunities for the brand.
• Monitor competitor activations and best‑in‑class activity within the US market.
• Provide local insight to UK‑based Marketing, PR, Content and Social teams.
• Identify regional differences and opportunities within the US that may influence activation plans.
• Maintain an active network of venues, suppliers, media contacts and partners.
• Support management of US event and activation budgets.
• Obtain supplier quotes and support negotiations.
• Raise purchase orders and coordinate supplier invoices.
• Maintain accurate budget trackers.
• Monitor expenditure against agreed budgets and flag potential variances.
• Develop and maintain strong relationships with venues, production companies, caterers, printers, logistics partners and other suppliers.
• Ensure suppliers consistently deliver against agreed standards, deadlines and costs.
• The summary of main duties & responsibilities is not intended to be an exhaustive list of tasks performed.
• You may be required to undertake additional duties as are necessary to promote the smooth and efficient running of the business.

The summary of main duties & responsibilities is not intended to be an exhaustive list of tasks performed. You may be required to undertake additional duties as is necessary to promote the smooth and efficient running of the business.

Skills:

• Excellent organisational and project management skills.
• Exceptional attention to detail.
• Confidence managing multiple deadlines and priorities.
• Strong written and verbal communication skills.
• Confidence dealing with media, VIPs, creators, suppliers and senior stakeholders.
• Experience managing budgets, quotes and supplier invoices.
• A proactive and solutions‑focused approach.
• The ability to remain calm and make good decisions under pressure.
• A collaborative approach and experience working across different teams.
• Confidence working with colleagues internationally and across time zones.
• Flexibility to work outside standard office hours around events and activations.
• Ability and willingness to travel regularly within the US.

Qualifications & Experience:

• Experience in marketing activations, events, PR, experiential marketing or a related role.
• Strong hands‑on experience planning and delivering events or brand activations.
• Experience coordinating multiple suppliers and logistical requirements.
• Experience supporting media relations or working with journalists and PR teams.
• Strong knowledge of the US market and cultural landscape.
• Experience within the home industry, preferably a premium, luxury, lifestyle or consumer‑facing brand.