University Counselor I / Learning Support Engagement & Training Coordinator

Wayne State University; Detroit (MI); On-site; USD 55,000 - 75,000; Full time

Job summary

Wayne State University is seeking an University Counselor I / Learning Support Engagement & Training Coordinator to lead marketing, communications, outreach, engagement, and training for the Academic Success Center on the Detroit campus.

The role focuses on increasing student awareness and participation in tutoring, SI, study skills coaching, and workshops, while developing training programs for peer tutors and staff to ensure high-quality academic support.

Qualifications

• Master's degree in a related field.
• Experience in higher education or academic support is preferred.
• Strong marketing, communications, and outreach experience.
• Familiarity with CRLA standards and tutor training is desirable.
• Ability to develop strategic initiatives for student engagement.
• Ability to analyze data to improve programming.

Responsibilities

• Develop and implement marketing and communication plans for Academic Success Center.
• Create digital and print marketing materials and campaigns.
• Coordinate outreach events, orientations, and workshops.
• Build partnerships with academic departments and student success programs.
• Promote tutoring, SI, and study skills coaching to students.

Skills

Excellent written communication

Verbal communication

Interpersonal skills

Relationship-building

Project management

Microsoft Office

Social media platforms

Graphic design software

Education

Master's degree in Communication, Marketing, Student Affairs, Education, or related field

Tools

Microsoft Office

Website CMS

Graphic design software

Email marketing platforms

Job description

University Counselor I / Learning Support Engagement &Training Coordinator

Wayne State University is searching for an experienced University Counselor I / Learning Support Engagement &Training Coordinator at its Detroit campus location.

Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.

Essential functions (job duties):

Position Summary

The Learning Support Engagement and Training Coordinator is responsible for leading the marketing, communications, outreach, engagement, and training efforts for the Academic Success Center. This position develops and implements strategic initiatives that increase student awareness, participation, and utilization of academic support services, including tutoring, Supplemental Instruction (SI), study skills coaching, workshops, and other student success programs. The coordinator also oversees the planning, delivery, and continuous improvement of comprehensive training programs for peer tutors, Supplemental Instruction leaders, and other student staff to ensure high-quality, student-centered academic support services.

Working collaboratively with campus partners, the coordinator builds relationships with faculty, staff, and student organizations to promote a culture of academic success and holistic student engagement. The position is responsible for coordinating CRLA-aligned tutor training, facilitating professional development opportunities, assessing training effectiveness, and supporting compliance with recognized best practices in learning assistance. Through highly recognized skills in CRLA-certified training, internationally accredited Supplemental Instruction, and evidence-based learning support practices, the coordinator enhances the quality, effectiveness, and visibility of Academic Success Center programs while fostering the development of student employees as academic leaders.

Essential Responsibilities

• Develop and implement comprehensive marketing and communication plans that increase awareness and utilization of Academic Success Center services.


• Create and manage digital and print marketing materials, including social media campaigns, newsletters, website content, email communications, and promotional resources.


• Coordinate outreach and engagement events, classroom presentations, orientations, workshops, and campus-wide initiatives.


• Build and maintain collaborative partnerships with academic departments/colleges, student success partners, advising, and other campus learning support programs.


• Serve as the primary liaison for cross-campus marketing and engagement initiatives related to student academic success.


• Promote tutoring, Supplemental Instruction, study skills coaching, and other student support services through innovative and inclusive engagement strategies.


• Collaborate with Academic Success Center leadership to identify opportunities for expanding student participation and removing barriers to access.


• Support the implementation and ongoing promotion of CRLA-certified tutor training standards and communicate the value of peer learning programs to campus stakeholders.


• Assist with the recruitment, recognition, and engagement of peer leaders


• Collect and analyze marketing and participation data to evaluate outreach effectiveness and recommend continuous improvements.


• Maintain consistent branding and messaging across all Academic Success Center communications.


• Represent the Academic Success Center on institutional committees, campus events, and collaborative initiatives.


• Perform other related duties as assigned.

Qualifications:

• Master's degree in Communication, Marketing, Student Affairs, Education, or a related field.


• Experience working in higher education, academic support services, student success, or learning assistance programs.


• Knowledge of tutoring programs, Supplemental Instruction, and learning support best practices.


• Experience with or knowledge of CRLA International Tutor Training Program and Peer Educator Certification requirements.


• Demonstrated experience developing marketing, communication, and student engagement initiatives.


• Excellent written, verbal, and interpersonal communication skills.


• Strong relationship-building and collaboration skills with diverse campus stakeholders.


• Experience managing multiple projects while meeting deadlines.


• Proficiency with Microsoft Office and common communication, design, and social media platforms.

Preferred Qualifications

• Experience supervising or supporting peer educators, tutors, or Supplemental Instruction leaders.


• Knowledge of student engagement assessment and data analysis.


• Experience using website content management systems, graphic design software, and email marketing platforms.

Knowledge, Skills, and Abilities

• Thorough understanding of learning assistance theory and evidence-based academic support practices.


• Knowledge of CRLA standards and Supplemental Instruction philosophy and implementation.


• Ability to develop strategic marketing and outreach plans that increase student engagement.


• Strong presentation and public speaking skills.


• Exceptional interpersonal skills with the ability to establish collaborative partnerships across campus.


• Ability to communicate effectively with students, faculty, staff, and community partners.


• Strong organizational, project management, and problem-solving skills.


• Ability to analyze data and use assessment results to improve programming.


• Demonstrated commitment to student success, belonging, and equitable access to academic support services.

Key Competencies

• Student-Centered Service


• Strategic Communication


• Collaboration and Partnership Development


• Leadership and Initiative


• Project Management


• Creativity and Innovation


• Assessment and Continuous Improvement


• Relationship Building


• Inclusive Excellence

School/College/Division:

H92 - VP Student Affairs

Primary department:

H9206 - Student Retention (H9206)

Employment type:

• Regular Employee


• Job type: Full Time


• Job category: Academic/Faculty

Funding/salary information:

• Compensation type: Annual Salary


• Hourly rate:


• Salary minimum: TBD


• Salary hire maximum: TBD

Working conditions:

Office environment

Job openings:

• Number of openings: 1


• Reposted position: No


• Reposted reason: None (New Requisition)


• Prior posting/requisition number:

Background check requirements:

University policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting work. If you are offered employment, the university will inform you if a background check is required.