UNITY Marketing Manager

SilencerCo, LLC; Broussard (LA); Remote; USD 70,000 - 110,000; Full time

Job summary

SilencerCo, LLC, on behalf of UNITY Tactical, is seeking a Marketing Manager to develop and execute strategic plans that build brand awareness and drive growth. You will lead cross‑functional campaigns, manage tradeshow execution, and work closely with Sales and Product to maintain brand consistency across channels.

The ideal candidate has 5+ years in marketing, strong writing skills, and a data‑driven approach. Remote role with some travel to Lafayette, LA, and the company’s Louisiana office.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 5+ years of marketing with campaign management and strategic execution.
• Exceptional writing skills with AP Style foundation.
• Strong understanding of digital marketing, SEO, email marketing and analytics.
• Proven leadership and project management abilities with attention to detail.
• Data-driven decision making in a fast-paced environment.
• Experience in tactical/defense/outdoor sectors is a plus.
• Experience with B2B and B2C marketing; government marketing a plus.

Responsibilities

• Develop and execute comprehensive marketing strategies across digital, social, email and traditional channels.
• Oversee marketing projects from inception to completion within timelines and budgets.
• Lead content creation, copywriting, and promotional materials.
• Plan and manage events and tradeshows to boost brand visibility.
• Conduct market research and competitive analysis in the tactical industry.
• Track KPIs and ROI; use data insights to optimize future efforts.
• Collaborate with Sales and Product to ensure brand consistency.
• Develop deep knowledge of UNITY Tactical brand, products and customers.
• Communicate clearly with team members and manage deadlines.

Skills

Campaign management

Strategic execution

Content writing

Leadership

Project management

Data-driven decisions

Communication

Multi-tasking

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Digital marketing platforms

SEO tools

Email marketing platforms

Analytics tools (e.g., Google Analytics)

Job description

ABOUT THE ROLE

UNITY Tactical® is seeking a talented and motivated marketing manager to develop, implement, and execute strategic marketing plans that drive brand awareness, enhance customer engagement, and fuel business growth. This role combines campaign leadership with hands‑on project management, overseeing the full life cycle of marketing initiatives and tradeshow execution. Reporting to the VP of Marketing, this person will collaborate with cross‑functional teams to ensure the brand’s presence, messaging, and identity remain consistent and influential across all channels.

We seek and hire friendly, fun individuals who are smart and driven. We also look for individuals with a passion for innovation who are committed to continuous learning to grow their professional experience and to further the business and the team. We place an emphasis on personal and professional growth and foster an environment where you can learn from others and then build upon it, so others can learn from you. The ideal candidate is self‑motivated, enthusiastic, detail‑oriented and collaborative with an unyielding commitment to excellence.

DUTIES AND RESPONSIBILITIES

• Develop and execute comprehensive marketing strategies aligned with company goals across digital, social, email, and traditional channels.
• Oversee marketing projects from inception to completion, managing timelines, budgets, and cross‑functional coordination to achieve measurable results.
• Drive earned media relations and lead writing projects, helping oversee content creation including copywriting and promotional materials.
• Serve as the lead for all event and tradeshow planning, coordinating logistics and presence to enhance brand visibility.
• Conduct market research and competitor analysis to identify emerging trends and opportunities within the tactical industry.
• Track and report on marketing performance metrics (KPIs) and ROI, using data‑driven insights to optimize future efforts.
• Collaborate with Sales and Product teams to ensure brand consistency and support broader business initiatives.
• Develop deep knowledge and understanding of the UNITY Tactical® brand, its business operations, products and customer base.
• Constant communication with team members.
• Project management and ability to work on a deadline.

REQUIREMENTS AND QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing with proven success in campaign management and strategic execution.
• Exceptional writing skills with a strong foundation in AP Style.
• Strong understanding of digital marketing, social media, SEO, email marketing, and analytics tools.
• Excellent leadership, project management and organizational skills with strong attention to detail.
• Creative thinker with the ability to make data‑driven decisions in a fast‑paced environment.
• Visionary and strategic thinking paired with clear, confident communication and presentation skills.
• Previous experience within the tactical, defense, shooting sports, or outdoor manufacturing sectors a plus.
• Familiarity with both B2B and B2C marketing strategies, as well as marketing to government organizations, a plus.
• Proven track record of managing media relations and developing successful PR strategies a plus.Experience in corporate event planning and show management a plus.
• Ability to work collaboratively in a team setting, as well as independently.
• Self‑motivated with the ability to effectively multi‑task in a deadline‑driven atmosphere.
• Eagerness to learn and accept challenges.

SCHEDULE

• Full-time salaried
• Remote
• Some travel required for tradeshows/events and visits to the Lafayette office

UNITY Tactical® is an equal opportunity employer.