Unified Demand & Growth Leader - Health Tech

Elsevier; New York (NY); On-site; USD 172,000 - 320,000; Full time

Benefits offered by this job

Flexible hours

Study assistance

Sabbaticals

Parental leave

Wellbeing initiatives

Country-specific benefits

Job summary

Elsevier Health is seeking a VP of Growth & Demand Gen to lead the unified B2B enterprise pipeline and B2C direct funnel, with one shared media team and one channel strategy. You will set the demand generation and end-user strategies, and build the teams and systems to scale this growth globally.

The role requires 12+ years in growth or demand generation, senior leadership experience, and deep expertise in performance marketing channels, analytics, and CRM ecosystems.

Qualifications

• 12+ years growth or demand generation experience.
• 4+ years in a senior leadership role owning pipeline or revenue targets.
• Proven track record building scalable demand generation in multi-motion environments.
• Strong analytical instincts and data-driven decision making.
• Experience with AI-powered marketing tools and personalization platforms.
• CRM and marketing automation experience.
• Experience in health tech, edtech, or professional information markets.
• Familiarity with compliance in health marketing.

Responsibilities

• Partner with Product Marketing VPs to align B2B and B2C strategies with annual goals.
• Own the integrated demand generation strategy across B2B enterprise and B2C direct funnels.
• Lead a team for B2B marketing and B2C including product websites and handoffs.
• Head the paid media team with a shared channel infrastructure and measurement model.
• Build and own the cross-motion attribution model with stakeholders across teams.
• Drive performance marketing at scale: paid search, paid social, programmatic, lifecycle.
• Set B2C acquisition strategy for Osmosis, ClinicalKey AI, and Complete Anatomy direct buyers.
• Collaborate on audience intelligence, segmentation, and investment optimization.
• Present performance and optimization plans to senior leadership regularly.

Skills

Growth & demand gen

Leadership

Performance marketing

Analytics

AI marketing tools

CRM systems

Marketing automation

B2B & B2C marketing

Media channel expertise

Tools

Salesforce

Braze

Marketo

HubSpot

BI platforms

Programmatic

Job description

Elsevier Health is seeking a VP of Growth & Demand Gen to lead the unified B2B enterprise pipeline and B2C direct funnel, with one shared media team and one channel strategy. You will set the demand generation and end-user strategies, and build the teams and systems to scale this growth globally.

The role requires 12+ years in growth or demand generation, senior leadership experience, and deep expertise in performance marketing channels, analytics, and CRM ecosystems.