Communications & Digital Content Specialist

University of Wisconsin; Madison (WI); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Generous vacation, holidays, and sick"

Competitive insurance and savings

Retirement benefits

Job summary

University of Wisconsin–Madison is seeking a Communications and Digital Content Specialist for the Ebling Library for the Health Sciences. The role develops and executes communications strategies, manages digital and print outputs, and ensures consistent, accessible messaging in alignment with SMPH and institutional guidelines.

The position oversees website content, branding standards, social media, and library signage, with some on-site work and potential remote tasks.

Qualifications

• Minimum 3 years of experience in communications and/or marketing.
• Excellent project management and organizational skills, and ability to balance multiple projects at one time.
• Demonstrated skill in written and oral communication.
• Demonstrated ability to work independently as well as function effectively in a team environment, including strong interpersonal skills.
• Experience with website content management systems (e.g. WordPress).
• Experience using graphic design tools (e.g. Adobe Creative Suite) to create promotional and/or educational for multiple audiences.
• Proficiency with social media tools and communications strategy.
• Proven experience in communications, marketing, and web design.

Responsibilities

• Plans editorial content according to established goals and objects
• Develops blog and social content based on local programming, events, and educational services.
• Provides project management and execution of communications programs, initiatives, and tactical plans
• Communicates with stakeholders to verify requests and identify editorial resources
• Monitors reach and effectiveness of communication campaigns, projects, and initiatives
• Reviews, edits, produces, and troubleshoots content for website and online presence
• Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns
• Determines strategy for website content

Skills

WordPress

Graphic design

Social media

Communications strategy

Project management

Team player

Education

Bachelor’s Degree in Communications or Marketing

Tools

Adobe Creative Suite

Job description

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.

Job Category

Academic Staff

Employment Type

Regular

Job Profile

Communications Specialist

Job Summary

The Ebling Library for the Health Sciences seeks a passionate, dynamic, and creative Communications and Digital Content Specialist to join its team. This position will develop and execute comprehensive communications strategies, manage digital and print outputs, and ensure consistent, accessible, and compelling messaging. The person in this role will work closely with library staff to identify editorial needs, craft high-quality content, and maintain strong brand and style standards while aligning with SMPH and institutional communications guidance. This position oversees and manages:

• the library’s strategy for website content;
• all written and visual library communication for external parties and stakeholders, including the biannual library newsletter, regularly occurring news and announcements, and possible annual report via a variety of platforms and means;
• the creation, updating, and maintenance of library branding and style guides for written and visual communications;
• the library’s social media accounts;
• the creation and maintenance of consistent library signage within and outside the library.

• This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.

• The work schedule is flexible and will be determined at the time of hire.

Candidates who demonstrate the following knowledge, skills, and abilities will be given first consideration

• Experience using WordPress, experience working in or with libraries

Key Job Responsibilities

• Plans editorial content according to established goals and objects
• Develops blog and social content based on local programming, events, and educational services.
• Provides project management and execution of communications programs, initiatives, and tactical plans
• Communicates with stakeholders to verify requests and identify editorial resources
• Monitors reach and effectiveness of communication campaigns, projects, and initiatives
• Reviews, edits, produces, and troubleshoots content for website and online presence
• Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns
• Determines strategy for website content

Department

School of Medicine and Public Health, Ebling Health Sciences Library, Health Sciences Library Public Services

Ebling Library, under the School of Medicine and Public Health, serves the health sciences schools, departments, programs on the UW-Madison campus, including UW Hospital, supporting researchers, scholars, clinicians, students, and staff in the discovery, access, and use of biomedical information through curation, innovative services, and partnerships.

Compensation

The expected salary range for this position is $65,000 up to $75,000 for highly experienced candidates and actual pay within this range will depend on experience and qualifications.

Employees in this position can expect to receive benefits such as generous vacation, holidays, and sick leave; competitive insurances and savings accounts; retirement benefits. For more information, refer to the campus benefits webpage.

SMPH Faculty /Academic Staff Benefits Flyer 2026

Required Qualifications

• Minimum 3 years of experience in communications and/or marketing;
• Excellent project management and organizational skills, and ability to balance multiple projects at one time;
• Demonstrated skill in written and oral communication;
• Demonstrated ability to work independently as well as function effectively in a team environment, including strong interpersonal skills;
• Experience with website content management systems (e.g. WordPress);
• Experience using graphic design tools (e.g. Adobe Creative Suite) to create promotional and/or educational for multiple audiences;
• Proficiency with social media tools and communications strategy;
• Proven experience in communications, marketing, and web design.

Preferred Qualifications

• Experience working within health sciences, higher education, and/or libraries;
• Experience developing, applying, or enforcing digital accessibility standards;

Education

Bachelor’s Degree with focus in Communications or Marketing, preferred

University sponsorship is not available for this position, including transfers of sponsorship and TN visas. The selected applicant will be responsible for ensuring their continuous eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without the need of an employer sponsorship) on or before the effective date of appointment. This position is an ongoing position that will require continuous work eligibility. If you are selected for this position you must provide proof of work authorization and eligibility to work.

The department will not be able to support a request for a J-1 waiver. If you choose to pursue a waiver and apply for our position, neither the UW nor UWMF will reimburse you for your legal or waiver fees.

Institutional Statement on Diversity

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

The University of Wisconsin-Madison is an Equal Opportunity Employer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.

To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you.

Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.