UK Global SEO Content Strategist — AI‑Driven Audits

CW

United States

Remote

USD 70,000 - 110,000

Full time

6 days ago

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Job summary

Cushman & Wakefield seeks an SEO Content Specialist to audit content, optimize on-page elements, and turn complex real estate research into clear, search-friendly content across global markets. You will work with Global SEO, Digital Web, Content and Research stakeholders to ensure insights surface across 60+ markets and align with brand standards.

You will leverage AI tools to accelerate workflows, refine AI-assisted processes, and build dashboards to share performance with stakeholders.

Qualifications

4+ years of hands-on SEO experience in content strategy and on-page optimisation.
Proven experience running content audits that drive organic growth, ideally in an enterprise or large-site environment.
Experience using AI tools for content optimisation, generation or workflow automation.
Solid working knowledge of SEO platforms and analytics tools, with strong analytical skills.
Ability to turn complex B2B or real estate topics into clear, engaging content.
Understanding of how content is positioned for AI‑driven search and answer platforms.
Excellent communication skills and experience collaborating with global, cross‑functional teams.
Bachelor’s degree in Marketing, Communications, Digital Technology or a related field, or equivalent experience.
Desirable: Sitecore or other enterprise CMS experience, international SEO knowledge.
Highly organised, proactive and comfortable in a fast‑paced global environment.

Responsibilities

Run comprehensive, ongoing content audits to identify performance decay, topical gaps, and opportunities to consolidate, refresh or retire content.
Optimise on-page elements, including titles, metadata, structure and internal linking, in line with global SEO standards.
Turn complex commercial real estate research and thought leadership into content that is clear, well structured and easy for search engines and AI platforms to find and interpret.
Support regional stakeholders with SEO requests, content recommendations and detailed performance reporting.
Use AI tools to support content enhancement, idea generation and metadata creation.
Help refine and document AI-assisted workflows that make content optimisation more efficient and scalable.
Apply responsible AI practices, ensuring all AI-supported content meets brand standards and search engine quality guidelines.
Partner with Content, Communications, UX and development teams to advance our global organic search strategy.
Flag content that attracts links, media coverage or mentions, and advise Communications on how to optimise it for search.
Build and maintain performance dashboards and reports, sharing clear insights with stakeholders.