UGC Director (User-Generated Content Ads)

X list Production LLC; Los Angeles (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading company in the consumer-facing product sector is seeking a UGC Director to create impactful short-form ads. You will lead a team of creators, ensuring content aligns with marketing goals and platform trends. This role requires a blend of creativity and strategic oversight, focusing on engaging narratives that drive performance across platforms like TikTok and YouTube Shorts. Ideal candidates will have a strong background in UGC and performance marketing, with excellent communication skills.

Qualifications

• 2+ years of experience in directing or producing UGC or performance marketing creatives.
• Strong understanding of paid social ad formats.

Responsibilities

• Develop creative briefs for UGC-style performance ads.
• Direct and guide content creators to produce authentic videos.
• Collaborate with marketing teams to optimize creative variations.

Skills

Communication

Organization

Time Management

Storytelling

Directing

Tools

CapCut

Adobe Premiere

Job description

UGC Director (User-Generated Content Ads)

We’re seeking a visionary and hands-on UGC Director to lead the creation of short-form user-generated content ads across various consumer-facing products such as mobile games and health products. You will craft compelling ad narratives, direct creators, and ensure content aligns with marketing goals and platform trends (e.g., TikTok, YouTube Shorts).

Key Responsibilities

1. Develop creative briefs for UGC-style performance ads.
2. Direct and guide content creators or actors to produce authentic, high-performing videos.
3. Oversee post-production to ensure engaging pacing, strong hooks, and clear calls-to-action.
4. Collaborate with marketing and performance teams to test and optimize creative variations.
5. Stay updated on trending UGC styles and platform algorithm changes.
6. Build and maintain a talent pool of freelance creators or influencers.
7. Ensure all content adheres to brand tone, legal, and platform guidelines.

Requirements

1. 2+ years of experience in directing or producing UGC, branded content, or performance marketing creatives.
2. Strong understanding of paid social ad formats and conversion drivers.
3. Proficiency in mobile-first storytelling and working with creators or influencers.
4. Ability to script, direct remotely, and provide actionable feedback to talent.
5. Experience with post-production tools (CapCut, Adobe Premiere, etc.) is a plus.
6. Excellent communication, organizational, and time-management skills.
7. Fluent in English; proficiency in Mandarin is a plus.

Preferred Qualifications

1. Background in DTC, e-commerce, gaming, or app marketing.
2. Knowledge of CPI/CPM optimization strategies.
3. Multilingual or cross-cultural content experience is a plus.

To Apply

Please submit:

• Resume or portfolio
• Reel or examples of UGC-style ads directed
• Brief cover note highlighting your UGC directing experience