UGC Creator Programs Lead — AI-Driven Growth

Content Creators; Mountain View (CA); On-site; USD 100,000 - 125,000; Full time

Job summary

Study.com seeks a Creator Program Manager (UGC) to ensure authentic customer voices inform our social channels. You will build the engine that identifies current and past customers as creator partners, manage long-term relationships, and guide campaign execution across multiple platforms using AI tools.

You will source stories with real outcomes, translate them into engaging content, and coach creators to deliver high-impact videos while scaling production across 10+ verticals and 30+ channels.

Qualifications

• 2+ years in UGC, creator programs, influencer marketing or social-first growth, including building a program from scratch.
• Strong, proven skills in creator discovery and in building and amplifying brand presence through UGC and social media.
• Hands-on experience building AI and automation workflows (i.e. outreach, scoring, prompt design), not just using the chat tools.
• Deep, current fluency in TikTok, Instagram Reels and YouTube Shorts.
• A coach's touch: you help people tell their own story in their own voice.
• A builder's mindset: you create systems, templates and trainings that scale into a program.
• Strong analytical instincts: you balance data and creativity, optimizing performance as a whole for conversion, not just views.
• Able to work on site in Mountain View 3 days per week and own a function as it takes shape.

Responsibilities

• Build the program. Define who we recruit, how we reach them, what we ask from them, and what they get. Make it repeatable at scale.
• Social Strategy. Elevate social content produced by customer and creator partners through your expertise in trends, formats, platform updates, and cultural movements.
• Turn customer stories into content worth posting. Find learners and partners with real outcomes across every vertical we serve and translate their stories into scroll-stopping content.
• Manage partner production. Take customer partners from "yes" to their first published video fast, with the brand basics and approved claims they need to deliver our value.
• Develop playbooks for customer voices. Build guides, trainings and feedback that sharpen hooks, storytelling and filming, without writing their voice for them.
• Grow talent. Spot the strongest creators early, coach them to their potential, and work with our social video leads to determine who is consistently featured.
• Hit volume and quality targets. Generate a steady flow of authentic content into our channels, and work with the social and content teams so the best voices land in the right places.
• Measure and report. Track volume, quality, retention and the conversion metrics, and turn the results into clear recommendations.
• Manage payments and compliance. Run a simple pay structure with Finance and make sure every creator follows disclosure rules and approved claims.
• Automated discovery. Set up the systems that find and score potential creators from our customer base, reviews, communities and social platforms.
• Outreach at scale. Run personalized, automated outreach to thousands of prospects, and route the most promising to a real conversation.
• AI-assisted vetting. Screen applications and sample content for story strength, on-camera presence, and brand fit.
• Content prompting. Generate prompts, story angles and brief templates tied to our verticals to leverage effective formats and trends.
• Quality at scale. Develop AI checks so every piece is accurate, compliant and channel-ready before it publishes.
• Continuous improvement. Collaborate with our AI Ops team. Automate what repeats and refine what works, using and extending our in-house tools, so the program grows without getting heavier.

Skills

UGC/creator programs

Creator discovery

AI/automation workflows

TikTok/IG Reels/YouTube Shorts

coaching storytelling

systems & templates

data-driven optimization

on-site Mountain View

Tools

creator CRM

UGC platforms

Job description

Study.com seeks a Creator Program Manager (UGC) to ensure authentic customer voices inform our social channels. You will build the engine that identifies current and past customers as creator partners, manage long-term relationships, and guide campaign execution across multiple platforms using AI tools.

You will source stories with real outcomes, translate them into engaging content, and coach creators to deliver high-impact videos while scaling production across 10+ verticals and 30+ channels.