UGC & Creator Partnerships Manager

Ghost Golf; Irvine (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Ghost Golf in Irvine, CA is seeking an experienced Head of Creator Operations to own and scale our creator ecosystem. You will source, recruit, and manage creators across golf, lifestyle, fashion, travel, and sports, building a scalable pipeline and strong partner relationships to drive creator-led content and performance.

You will collaborate with Paid Ads to repurpose creator content into paid channels, manage affiliate relationships, and stay ahead of platform changes.

Qualifications

• 5+ years of hands-on experience in UGC, influencer marketing, creator partnerships, or affiliate marketing.
• Proven track record of building and scaling creator programs—not just managing them.
• Direct experience using UGC platforms such as Billo, Insense, Minisocial, JoinBrands, Skeepers, or equivalent.
• Experience running TikTok Shop affiliate programs and creator storefronts.
• Deep understanding of how creator content flows into paid media (whitelisting, partnership ads, dark posting).
• Experience working with paid social or performance marketing teams.
• Strong knowledge of TikTok and Instagram creator ecosystems—how they work, what performs, and why.
• Experience managing a creator pipeline at scale (50+ active creators simultaneously).
• Exceptional written communication — you write briefs that creators actually follow.
• Highly organized with strong project management skills across multiple simultaneous campaigns.
• Strong instincts for trends, content performance, and social behavior.

Responsibilities

• Creator Sourcing & Pipeline — Identify and recruit creators across golf, lifestyle, fashion, travel, and sports; build a tiered pipeline from nano to macro.
• Creator Relationships — Manage all creator communication, retention, and loyalty at scale.
• UGC Campaign Management — Develop, brief, and execute campaigns end-to-end; coordinate seeding, gifting, and logistics.
• TikTok Shop & Platform UGC — Build and manage Ghost Golf's TikTok Shop creator program and affiliates.
• Paid Media & Partnership Ads — Repurpose top creator content into paid ads; coordinate permissions and briefs.
• Affiliate & Creator Ecosystem — Scale affiliate program across platforms; track performance and retention.

Skills

UGC marketing

Creator program building

UGC platforms

TikTok Shop

Paid media

TikTok & Instagram ecosystems

Creator pipeline management

Written communication

Project management

Trend analysis

Tools

Billo

Insense

Minisocial

JoinBrands

Skeepers

Job description

Ghost Golf | Irvine, CA | Full-Time | On-Site

About Ghost Golf

Ghost Golf is a premium golf and lifestyle brand — one of the fastest-growing in the sport. We build elevated products for the modern golfer across bags, accessories, travel, and apparel, and we're scaling fast across DTC, wholesale, big box retail, and Amazon.

We don't just sell product. We're building a brand with culture, community, and a creator ecosystem at its core.

The Role

This is not a coordinator role. This is not an entry-level position.

We are looking for an experienced, creator-native operator who has already built and scaled UGC and influencer programs — and is ready to come in and do it again at Ghost Golf, faster and bigger.

You will own our entire creator ecosystem: sourcing, relationships, campaign execution, affiliate growth, TikTok Shop UGC, and creator-led paid media. You will work directly with our Paid Ads team to push partnership ads and creator content into performance channels. You will build the infrastructure, the relationships, and the systems that turn Ghost Golf into one of the most creator-powered brands in modern golf.

If you've been here before — you know what good looks like, you know what bad looks like, and you're ready to build something you're proud of.

What You'll Own

• Creator Sourcing & Pipeline — Identify and recruit creators across golf, lifestyle, fashion, travel, and sports — Build and manage an active, tiered creator pipeline from nano to macro — Spot emerging talent early — before they go mainstream — Develop outreach strategies that convert cold contacts into long-term partners
• Creator Relationships — Own all creator communication, relationship management, and retention — Build genuine long-term loyalty and excitement around the Ghost Golf brand — Manage affiliate and UGC creator relationships at scale — Be the face of Ghost Golf to the creator community
• UGC Campaign Management — Develop, brief, and execute creator campaigns end-to-end — Coordinate product seeding, gifting, and campaign logistics — Write sharp, clear creator briefs that get great content back — Track deliverables, timelines, and content quality across all active campaigns
• TikTok Shop & Platform UGC — Build and manage Ghost Golf's TikTok Shop creator program — Source, onboard, and manage TikTok Shop affiliates — Drive GMV through creator-led content on TikTok Shop — Stay ahead of platform changes and creator monetization trends
• Paid Media & Partnership Ads — Work directly with the Paid Ads team to repurpose top creator content into paid ads — Coordinate whitelisting and partnership ad permissions with creators — Help identify which UGC content performs best in paid channels and brief accordingly — Build a repeatable pipeline from organic UGC → paid performance content
• Affiliate & Creator Ecosystem — Scale Ghost Golf's affiliate program across platforms — Track creator performance, identify top partners, and build growth strategies — Own creator retention, incentive structures, and tiered partnership frameworks

Required Experience & Skills

• 5+ years of hands-on experience in UGC, influencer marketing, creator partnerships, or affiliate marketing
• Proven track record of building and scaling creator programs — not just managing them
• Direct experience using UGC platforms such as Billo, Insense, Minisocial, JoinBrands, Skeepers, or equivalent
• Experience running TikTok Shop affiliate programs and creator storefronts
• Deep understanding of how creator content flows into paid media (whitelisting, partnership ads, dark posting)
• Experience working with paid social or performance marketing teams
• Strong knowledge of TikTok and Instagram creator ecosystems — how they work, what performs, and why
• Experience managing a creator pipeline at scale (50+ active creators simultaneously)
• Proficiency in creator management tools, affiliate dashboards, and campaign tracking Exceptional written communication — you write briefs that creators actually follow
• Highly organized with strong project management skills across multiple simultaneous campaigns
• Strong instincts for trends, content performance, and social behavior

You Are

• Someone who has done this before and done it well
• Creator-native — you understand how creators think, work, and build audiences
• Proactive — you don't wait to be told what's trending
• Relationship-driven — creators want to work with you because you make it easy and worthwhile Data-aware — you track what's working and double down on it
• Fast — this brand moves quickly and so do you

Bonus Points

• Existing relationships with golf, lifestyle, or sports creators
• Experience at a DTC, apparel, or lifestyle brand
• Familiarity with Shopify and ecommerce UGC attribution
• Comfortable on camera or participating in content shoots
• Experience with creator contract negotiation and licensing

This Role Is NOT

• Graphic design
• A role for someone building their first program

Why Ghost Golf

We are building one of the most exciting modern brands in golf. The creator infrastructure we build over the next 12 months will define how this brand grows for the next decade. You will have real ownership, real budget, and real creative latitude to build something exceptional.

If you've scaled a creator program before and want to do it again at a brand that's ready to move — we want to hear from you.