Content Creator & Marketing Manager

GolfRoots; Dallas (TX); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance

401k with company match

Flexible vacation policy

Casual, golf-first culture

Snacks and simulator sessions

Job summary

GolfRoots is hiring a hands-on Content Creator & Marketing Manager in Dallas to drive our content strategy and execution. You will film, edit, and post a high volume of videos, while shaping social campaigns, brand partnerships, and PR to grow awareness and community

You will own on-camera hosting and be a key bridge between trade-ins, content, and brand presence, ensuring GolfRoots looks and feels vibrant across channels.

Qualifications

• 2+ years of professional content creation (filming, editing, publishing).
• Strong portfolio of personally shot and edited content.
• Proven experience managing social media and building engaged communities.
• Excellent on-camera presence and storytelling ability.

Responsibilities

• Film, edit, and publish high-volume video content across platforms.
• Host on-camera appearances and behind-the-camera work.
• Manage publishing on Instagram, TikTok, YouTube, and others.

Skills

Video editing

On-camera presenting

Social media management

Content strategy

Tools

Premiere Pro

CapCut

Final Cut Pro

Job description

GolfRoots is one of the fastest-growing e-commerce companies in golf, built on a simple mission: make golf more accessible. We're reshaping what golf looks like through affordable pre-owned gear, educational content, and a fast-growing community (400k+ social followers and counting). We're not a traditional golf company — and we don't want to be. We're fun, fast, irreverent, and passionate about making this game for everyone. If that fires you up, you might be the one we're looking for.

About the Role:

We're hiring a Content Creator & Marketing Manager to be the driving force behind GolfRoots' content — someone who doesn't just plan the shot list, but picks up the camera and gets it done. This is a hands-on, in-the-field role: you'll be filming, editing, and posting the majority of our content yourself, while also owning the broader marketing strategy that supports it — social media, brand partnerships, and PR. You'll be the glue between our trade-in programs, content strategy, and brand presence, and a central part of shaping what GolfRoots looks and feels like to the world.

Key Responsibilities:

Content Creation & Execution

• Personally film, shoot, and edit a high volume of video content on a daily/weekly basis — you are a primary creator, not just a coordinator of others.
• Be comfortable on-camera as a host/presenter as well as behind the camera.
• Post and manage publishing across Instagram, TikTok, YouTube, and other platforms, adapting format and style natively to each.
• Develop and pitch new content series and formats, then execute on them quickly — we move fast and test often.
• Track content performance closely (views, engagement, retention) and use that data to iterate on what we make next.
• Take feedback on content direction and performance seriously, and adjust quickly rather than defensively.

Social Media & Community

• Own day-to-day management of our social channels and community engagement. This includes responding to comments, DMs and partnership inquiries.
• Build relationships and partnerships with courses, influencers, coaches, and other creators — including collaborating with contractors or freelancers as needed to scale output.
• Develop and execute social community events, both digital and in-person.
• Collaborate with our Trade-In team to develop and execute trade-in event marketing and B2B promotions.
• Plan and manage marketing campaigns that drive brand visibility, engagement, and sales.
• Track and report on campaign effectiveness across channels.

Brand & PR

• Own and evolve the GolfRoots brand identity across all touchpoints.
• Create and manage brand collaborations, sponsorships, and affiliate relationships.
• Get GolfRoots featured in articles, newsletters, podcasts, and other media; pitch creative brand stories to relevant outlets.
• Help grow our authority in the golf and e-commerce space.

You Might be a Fit if:

• You'd rather be filming and editing than sitting in a planning meeting about filming and editing.
• You have a track record of content you personally created that actually performed — and you can show it.
• You're obsessed with social — you know what works on each platform, why, and how to move fast on trends.
• You take feedback well and treat it as fuel, not friction. Data and notes make your next piece of content better, not defensive.
• You're not scared to take risks and try new formats, series, or ideas — and you'll kill the ones that don't work without ego.
• You're detail-oriented but not precious. You're scrappy, hands-on, and resourceful.
• You've collaborated with creators, influencers, and brands to grow something meaningful.
• You love golf, or at least the idea of helping more people love it.

Requirements:

• 2+ years of experience creating content professionally (filming, editing, and publishing), ideally for a brand or personal platform with measurable results.
• A strong portfolio or reel of content you personally shot and edited — this is required to apply, not optional.
• Proven experience managing social media and building engaged communities.
• Comfortable both on-camera and behind the camera.
• Proficiency in video editing tools (e.g., Premiere, CapCut, Final Cut, or similar).
• Strong writing and communication skills.
• Ability to take direction and feedback constructively and turn it around quickly.
• Ability to manage multiple projects and deadlines simultaneously.

Bonus Points:

• Experience in e-commerce, sports, or DTC brands.
• PR or media pitching experience.
• Played or worked in golf before.
• Deep understanding of TikTok, Instagram, and YouTube algorithm trends.
• Experience with paid social and email marketing tools.
• Experience managing contractors or freelance creators.

The total target compensation ranges from $60,000-$80,000 including a fixed annual salary and comprehensive benefits.

What You'll Love About Working Here:

• Generous Medical (Blue Cross Blue Shield), dental, vision, and company-paid life insurance
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• A casual, golf-first culture — if you'd wear it to the range, you can wear it to work.
• Snacks, simulator sessions, and spontaneous team putt-offs.
• A tight-knit, mission-driven team with huge goals and low ego.
• Creative freedom — we're open to your wildest ideas.
• A chance to help grow a brand that's changing how people see golf.