UGC Content Creator (NY/LA based) - Freelance

Upway; Los Angeles, New York (CA, NY); On-site; USD 11,160 - 44,640; Full time

Job summary

Upway seeks a UGC Content Creator (NY/LA based) to produce authentic, high-performing content that drives people to sell their e-bike to Upway.

This is a hands-on, in-person role focused on content that feels real, relatable, and conversion-driven, with on-site production at UpCenters in New York and Los Angeles.

You will design hooks, formats, and messaging to promote selling, iterating quickly based on performance.

Qualifications

• Over 3 years of UGC creation experience in a B2C environment.
• Deep understanding of TikTok and Reels content.
• Able to create content that feels native, not like ads.

Responsibilities

• Content Creation: Create short-form UGC content (TikTok, Instagram Reels, paid ads).
• On-Site Content Production: film regularly at UpCenters in New York and Los Angeles.
• Concepting: Develop hooks, formats, and angles; test messaging; iterate based on performance.

Skills

UGC content creation

TikTok & Reels content

On-site video production

Content hooks & formats

Job description

UGC Content Creator (NY/LA based) - Freelance

Department: Operations

Employment Type: Freelance

Location: New York/Los Angeles

Compensation: $1,000 - $4,000 / month

Description

Upway is looking for a UGC Content Creator to produce high-performing, authentic content that drives people to sell their e‑Bike to Upway.

This is a hands‑on, in‑person role focused on creating content that feels real, relatable, and conversion-driven.

You will create content that answers one core question: “Why should I sell my e‑Bike to Upway?”

Key Responsibilities

Content Creation

• Create short-form, high-performing UGC content (TikTok, Instagram Reels, paid ads)
• Focus on content that drives supply: getting people to sell their e‑Bike
• Produce a consistent volume of content weekly
• Turn real customer scenarios into simple, compelling videos

On‑Site Content Production

• Film regularly at our UpCenters:
  • New York (134 Morgan Ave, Brooklyn)
  • Los Angeles (2400 Marine Ave, Redondo Beach)

Concepting

• Come up with new hooks, formats, and angles
• Test different messaging (price, ease, speed, trust)
• Quickly iterate based on performance

Skills, Knowledge and Expertise

Location (Non‑negotiable)

• Must live in New York or Los Angeles
• Must be able to come on‑site to our UpCenters:
  • 134 Morgan Ave, Brooklyn
  • 2400 Marine Ave, Redondo Beach

UGC Native

• At least over 3 years of experience in UGC creation in B2C environment
• Deep understanding of TikTok / Reels content
• Knows what makes people stop scrolling
• Able to create content that feels native, not like ads