UGC Campaigns Lead & Creator Ops

Power Digital Marketing, Inc.; Peru (IL); On-site; USD 55,000 - 85,000; Full time

Job summary

Power Digital Marketing, Inc. is seeking a Creator Specialist to manage creator campaigns from start to finish, coordinating briefs with clients and strategists while growing our internal creator database.

You will collaborate with clients, social strategists, and creators to bring concepts to life and keep projects on track. Ideal candidates have experience in managing UGC campaigns, strong briefing skills, and a proven ability to juggle multiple deadlines.

Qualifications

• Experience managing creator or influencer campaigns from start to finish.
• Ability to build, edit, and manage creative briefs.
• Familiarity with UGC and its role in marketing.
• Able to juggle multiple projects and deadlines at once.
• Confident working cross‑functionally with creators, clients, and internal teams.

Responsibilities

• Lead communication with creators throughout UGC campaigns, keeping them informed, engaged, and on track from onboarding to content delivery.
• Own the campaign workflow by building and maintaining creative briefs in partnership with social strategists and clients, ensuring the vision is clear and actionable.
• Oversee all deliverables for UGC services, ensuring deadlines are met and content aligns with client expectations.
• Own recruitment and management of our internal creator database by sourcing, conducting outreach, onboarding, and maintaining relationships with a diverse roster of talent.
• Cast creators that are an ideal fit for various campaigns by thoughtfully matching talent to brand needs and campaign goals.
• Ensure internal creators have the guidance and resources they need to create high‑quality content.
• Proactively identify opportunities to improve how we work with creators, including refining processes and experimenting with new content formats, campaign structures, or processes.
• Enhance and optimize business operations through the deployment of AI technologies.
• Utilize and leverage Power Digital’s nova ecosystem to benefit your department’s objectives.

Skills

Campaign management

Creative briefs

UGC knowledge

Cross-functional collaboration

Deadline management

Job description

Power Digital Marketing, Inc. is seeking a Creator Specialist to manage creator campaigns from start to finish, coordinating briefs with clients and strategists while growing our internal creator database.

You will collaborate with clients, social strategists, and creators to bring concepts to life and keep projects on track. Ideal candidates have experience in managing UGC campaigns, strong briefing skills, and a proven ability to juggle multiple deadlines.