UA Manager (Meta)

protto ufsc motorsport; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Gym membership reimbursement

Home office support

Fully remote

Job summary

Formula is hiring a precise, hands-on UA Manager to own the day-to-day Meta operations, drive automation-led growth, and transition into Meta Lead as the automation stack expands.

You’ll work with in-house tooling, own campaigns, budgets, and creative testing, and collaborate with engineering on new automation layers. Remote-friendly, U.S. base with global reach.

Qualifications

• 3+ years of hands-on Meta Ads experience with minimum $100k spend per month focused on web acquisition funnels (web2app).
• Demonstrated attention to detail in setup, naming, tracking, links, and budgets.
• Independent analytical judgment — you can look at performance numbers and decide what they mean.

Responsibilities

• Own day-to-day execution of Formula's Meta channel — campaign setup, creative uploads, budget moves, and live monitoring across our core web funnels.
• Operate and fine-tune our automated buying processes, partnering with engineering on what the next layer of automation should cover.
• Run the manual tests where precision matters most, and produce results that are clean enough to act on without a second pair of eyes.
• Master our internal stack — in-house BI, Amplitude, Snowflake, Metabase — and use it to drive your own decisions on scaling, pruning, and the next set of hypotheses.
• Take progressive ownership of the full Meta lifecycle — campaigns, budgets, hypotheses, creatives — on the path to Meta Lead within 6–12 months.

Skills

Meta Ads

Attention to detail

Analytical judgment

Automation tools

Russian language

Job description

TL;DR

Formula spends 7-digits budget a month on Meta as the engine of a D2C subscription business in health and weight loss. We are hiring a precise, hands-on UA Manager to take day-to-day Meta operations off the Head of UA, run our automated buying flows cleanly, and grow into Meta Lead within 6–12 months as automation expands.

What We're Looking For

• A Meta UA practitioner who is genuinely interested in working with automation rather than around it, and who sees an in-house tooling team as leverage, not as a threat to their craft.




• A breadth-n-depth profile — agency or multi-product publisher backgrounds where many channels, products, and account structures have passed through your hands.




• An independent reader of performance data — you form your own view of "good vs. bad" from the numbers before someone else tells you.




• A careful operator before a clever strategist — someone whose default is to QA their own work, name things consistently, and never ship the same mistake twice.

What You'll Be Doing

• Own day-to-day execution of Formula's Meta channel — campaign setup, creative uploads, budget moves, and live monitoring across our core web funnels.




• Operate and fine-tune our automated buying processes, partnering with engineering on what the next layer of automation should cover.




• Run the manual tests where precision matters most, and produce results that are clean enough to act on without a second pair of eyes.




• Master our internal stack — in-house BI, Amplitude, Snowflake, Metabase — and use it to drive your own decisions on scaling, pruning, and the next set of hypotheses.




• Take progressive ownership of the full Meta lifecycle — campaigns, budgets, hypotheses, creatives — on the path to Meta Lead within 6–12 months.

Must Have

• At least 3 years of hands-on Meta Ads experience with minimum $100k spend per month focused on web acquisition funnels (web2app).




• Demonstrated attention to detail in setup, naming, tracking, links, and budgets — repeated operational mistakes are disqualifying for this role.




• Ability to ramp on an unfamiliar internal data stack within 3 months without a guided tour.




• Independent analytical judgment — you can look at performance numbers and decide what they mean before being told.




• Experience working alongside scripts, automation, or in-house buying tools rather than purely inside Ads Manager.




• Fluent Russian-speaker.

Nice to Have

• Performance agency or multi-product publisher (apps, games, subscription) background where breadth of contexts is the norm.




• Experience on at least one of Google Ads, AppLovin, or TikTok Ads.




• Active daily use of AI tools for analysis, creative, copy, or workflow automation.




• Working English at B2+ for written internal communication.

Please note, if you haven't worked with at least $100k monthly spend on Meta and don't speak fluent Russian – we will not be able to consider your application.

What We Offer

1. Inspiring Mission: Help users live longer, healthier lives through innovative products.




2. Impact: Directly influence company growth with minimal bureaucracy.




3. Attractive Compensation: Competitive salary and comprehensive benefits package.




4. Work-Life Balance: Flexible working hours.




5. Professional Development: Tuition reimbursement.




6. Remote Work: Fully remote, with a preference for candidates within ±2 hours of CET.




7. Benefits: Health insurance, gym membership reimbursement, home office support.