Turf and CCE Equipment Salesperson

TRULAND Equipment

Flora (IN)

On-site

USD 36,000 - 62,000

Full time

3 days ago

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Benefits offered by this job

Health, dental, and vision insurance

401(k) plan with company contributions

Paid Time Off (PTO) and Paid Holidays

Company-paid short-term disability

Life Insurance

Team member discounts

Uniforms provided

Job summary

TRU LAND Equipment, a John Deere dealer with 18 locations in Indiana and Ohio, is seeking a customer-focused sales associate for turf/CCE equipment. You will greet customers, explain product benefits, demonstrate equipment, and process sales with attention to detail.

You’ll work a flexible schedule including Saturdays, with opportunities for training, events, and involvement in financing options. Strong communication and organizational skills are essential.

Qualifications

1+ years of retail sales experience.
High School Diploma or equivalent work experience required; associate degree preferred.
Knowledge of agricultural and turf equipment and farming or operational practices preferred.
Ability to use MS Office and internet functions as well as dealer business systems.
Willingness and ability to work flexible and extended hours and weekends.
Self-starter with high attention to detail.
Excellent verbal and written communication skills.
Exceptional customer service with ability to communicate via phone or email.
Good organizational skills and ability to multitask.
Strong listening and interpersonal skills; able to read customers and close sales.
Ability to negotiate a sales deal when offers are made.
Saturday work hours required; extended hours during peak selling seasons.
Valid driver's license and driving record meeting insurance requirements.

Responsibilities

Maintain current product knowledge on features and benefits of equipment.
Greet customers and answer questions about turf/CCE equipment.
Demonstrate operational capabilities of equipment.
Monitor competitive activity and communicate insights to management.
Follow a defined sales process and manage trade-ins per TRULAND policy.
Assist with customer events and financing options.
Attend sales training events and seminars.
Handle internet inquiries and timely responses to ads/calls.
Track customer interactions in CRM or Excel.
Assist with inter-store transfers and internal requests.

Skills

Retail sales

Customer service

Communication

Teamwork

Negotiation

Organization

Attention to detail

Multitasking

Phone & email etiquette

Active listening

Education

High School Diploma

Associate degree preferred

Tools

Excel

CRM systems

Dealer business systems

Job description

Equipment

We're a leading John Deere dealer with 18 locations across Indiana and Ohio, serving residential, commercial, and agricultural customers. If you're hardworking, eager to learn, and ready to thrive in a fast-paced, team-driven environment—we want to hear from you!

Grow with TRU LAND Equipment

Purpose

Provide exceptional customer service while selling new and used turf/CCE equipment to new and existing customers as they visit the location.

Responsibilities

Maintain current product knowledge on features and benefits of all equipment potentially saleable by the dealership.
Greet customers as they visit the location and answer any of their questions related to turf/CCE equipment.
Maintain current product knowledge on features and benefits of all equipment potentially saleable by the dealership.
Monitor competitive activity/products based on customer feedback and timely communicates to management, accordingly.
Understand and follow a defined sales process.
Be able to demonstrate the operational capabilities of equipment.
Assist with the preparation and execution of customer events.
Maintain current knowledge of financing options to assist customers with securing the purchase of new or used equipment.
Attends applicable sales training events/seminars.
Understand and maintain knowledge for evaluating used equipment (trade-ins), follow the TRULAND used equipment process.
During peak seasons, may be required to assist in product support functions.
Field internet inquires and respond in a timely, professional manner.
Answer and follow up on advertising calls and general sales calls.
Track customer interaction on Excel spreadsheet or CRM database.
Assist with inter-store transfers and requests.

Experience, Education, Skills, and Knowledge

1+ years of retail sales experience.
High School Diploma or equivalent work experience required, associate degree preferred.
Knowledge of agricultural and turf equipment and farming or operational practices preferred.
Ability to use standard desktop load applications such as Microsoft Office and internet functions as well as dealer business systems.
Willingness and ability to work flexible and extended hours and weekends.
Self-starter.
High attention to detail.
Excellent verbal and written communication skill set.
Exceptional customer service skills with the ability to articulate through a phone call or email.
Good organizational skills and the ability to multitask.
Strong listening and interpersonal skills.
Proven sales skills with ability to read customer and close the sale quickly.
Ability to negotiate a sales deal when an offer is being made.
Saturday work hours will be required in this role, including extended hours during peak selling seasons.
Valid driver's license required.
Driving record that meets Employer's insurance company requirements.

Comprehensive benefit package for full-time team members includes

Competitive bi-weekly wages
Health, dental, and vision insurance
401(k) plan with company contributions
Flexible Spending Account (FSA) & Health Savings Account (HSA)
Paid Time Off (PTO) and Paid Holidays
Company-paid short-term disability
Life Insurance
Team member discounts
Access to additional voluntary insurance plans
Employee Assistance Program (AEP)
Company-provided uniforms

About TRU LAND Equipment

TRU LAND Equipment is a John Deere dealer with 18 locations in Indiana and Ohio that supplies and services a wide range of new and used equipment for residential, commercial and agricultural applications. We understand the unique needs and challenges that come with working your land, and we're dedicated to delivering solutions that exceed expectations. With every phone call, every visit, and every job well done, we're creating lasting partnerships built on trust.

Our Vision

To enable our customers to cultivate, shape, and manicure the landscape through relationships, engagement, and experiences based on trust, integrity, and a sense of urgency.

Our Values