Trend-Driven Social Media Content Lead

Arb Interactive, Inc; Northern (KY); Hybrid; USD 38,000 - 50,000; Full time

Job summary

ARB Interactive in Kentucky is seeking a creative social media editor who can translate trends into platform-ready content across Instagram, TikTok, Facebook and YouTube.

This hands-on role is ideal for someone early in their career, fluent in feeds and ready to grow, editing short-form video and graphics, writing captions, and engaging with our audience.

Join a collaborative team backed by Publishers Clearing House and help shape our social presence.

Qualifications

• Deep fluency in social media trends, formats, and platform culture.
• Hands-on editing skills to cut short-form video and assemble graphics.
• Strong eye for ideas and brand voice, with native platform performance.
• Experience creating for brand social accounts (internships, personal projects, or prior roles).

Responsibilities

• Spot and translate social trends into content ideas that fit the PCH brand.
• Edit and assemble content into finished, platform-ready posts (short-form video and graphics).
• Write platform-native captions and copy in our brand voice.
• Keep the content calendar moving - plan, schedule, and publish across Instagram, TikTok, Facebook, and YouTube.
• Manage inbound engagement: respond to comments and DMs, and monitor audience feedback.
• Track performance and flag what's working to duplicate success.

Skills

Trend translation

Video editing

Brand voice

Brand social experience

Tools

CapCut

Premiere

Canva

Job description

ARB Interactive in Kentucky is seeking a creative social media editor who can translate trends into platform-ready content across Instagram, TikTok, Facebook and YouTube.

This hands-on role is ideal for someone early in their career, fluent in feeds and ready to grow, editing short-form video and graphics, writing captions, and engaging with our audience.

Join a collaborative team backed by Publishers Clearing House and help shape our social presence.