Travel‑Driven Senior Living Partnerships Specialist

StoryPoint Group; Minneapolis (MN); Hybrid; USD 60,000 - 90,000; Full time

Job summary

CommonSail Investment Group is seeking a Business Development Specialist to boost community awareness, promote the brand, and develop relationships with referral agencies and organizations. The role involves attending local events, travel up to 80% regionally, and collaborating with Leasing Consultants to grow occupancy and revenue.

You will manage outreach, track results, and contribute to a positive organizational culture across multiple senior living communities.

Qualifications

• Experience in senior living communities and understanding of their needs.
• Ability to work under pressure and manage time effectively.
• Excellent communication and presentation skills.
• Ability to develop relationships with referral sources and community partners.
• Experience using CRM tools such as Salesforce preferred.

Responsibilities

• Converts universe to traffic and drives traffic to property via local events, campaigns, advertising, and networking efforts.
• Seeks new opportunities to expand referral sources.
• Develops relationships with referral agencies and community/professional organizations.
• Maintains relationships with community partners by weekly outreach.
• Follows up on referrals and cross-sells internal services with Leasing Consultant.
• Attends networking and marketing events to expand business contacts.
• Monitors open inventory, pricing, occupancy, and revenue goals.
• Promotes high resident retention through referral programs and events.
• Serves as educational resource for residents, caregivers, and staff.
• Uses prescribed tools to track outreach activity and results.
• Communicates outreach results to Leasing Consultant and collaborates on improvements.
• Ensures Leasing Consultant follows up with communications and referrals.

Skills

Senior living experience

Market knowledge

Time management

Independent work

Initiative & ethics

Communication skills

Organizational skills

CRM experience

Tools

Salesforce

Job description

CommonSail Investment Group is seeking a Business Development Specialist to boost community awareness, promote the brand, and develop relationships with referral agencies and organizations. The role involves attending local events, travel up to 80% regionally, and collaborating with Leasing Consultants to grow occupancy and revenue.

You will manage outreach, track results, and contribute to a positive organizational culture across multiple senior living communities.