Training Manager

STIHL USA; Town of Cottage Grove (WI); On-site; USD 84,000 - 94,000; Full time

Job summary

STIHL USA, a family-owned brand, seeks a Training Manager to lead live instruction and coaching across STIHL’s Commercial Learning and Development team. You will deliver engaging training on products, sales strategies, and customer engagement for dealers and partners, guiding adult learners and working with instructional designers.

You’ll coach field reps, assess outcomes, and model STIHL values. The role involves travel up to 25% and may be based near Madison or Cottage Grove, WI.

Qualifications

• Bachelor’s degree in Education, Communication, Business, or related field.
• Professional training certifications (e.g., ATD Master Trainer, CPTM) are strongly preferred.
• 5+ years in a training, facilitation, or coaching role in commercial, retail, or technical industries.
• Experience training on products or systems with hands-on components.
• Familiarity with STIHL’s product categories or dealer networks.
• Proven success in delivering high-impact instruction to adult learners.
• Up to 25% travel by air.
• Strong facilitation and public speaking skills for technical and commercial audiences.
• Familiarity with LMS platforms and classroom technologies.
• Ability to adapt instructional techniques to diverse learner needs.
• Basic proficiency with training software (PowerPoint, Teams, etc.)
• Highly relational, strong interpersonal and coaching abilities.

Responsibilities

• Facilitate in-person and virtual training sessions for STIHL commercial teams, dealers, and channel partners.
• Deliver engaging, brand-aligned instruction on product knowledge, sales strategies, and customer engagement.
• Partner with instructional designers to enhance existing training programs based on real-time learner feedback.
• Coach field reps and trainers to elevate facilitation techniques and improve learning outcomes.
• Assess learner performance and gather qualitative feedback to identify improvement opportunities.
• Represent STIHL values and culture in every learning interaction — professionalism, integrity, and craftsmanship.

Skills

Facilitation

Public speaking

Coaching

Training design

Education

Bachelor’s degree in Education, Communications, Business, or related field

Professional training certifications (e.g., ATD Master Trainer, CPTM)

Tools

PowerPoint

Teams

LMS platforms

Job description

As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.

With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team!

Why You’ll Love Working at STIHL:

• Competitive pay with multiple bonus opportunities and potential for annual merit increases
• Excellent health benefits including Medical, Dental & Vision Insurance
• Company-paid Life Insurance and Short & Long-Term Disability
• Robust retirement offerings including:
• A fully vested Pension Plan after 5 years
• A 401(k) with generous employer match
• Paid time off in addition to 11 Paid Holidays
• A strong culture of stability, community, and innovation
• Compensation: $84,000 - $94,000 per year. Actual compensation will depend on experience, qualifications, and internal equity

About You

You are a results-driven learning professional dedicated to creating engaging training experiences that connect people to products, purpose, and brand values. Adept at facilitating live instruction, coaching performance, and empowering teams to deliver exceptional customer and business outcomes.

Our ideal candidate will live in or around Madison, WI, Cottage Grove, WI, or be open to relocation.

Purpose

The Training Manager serves as a key instructional leader within STIHL’s Commercial Learning and Development team, responsible for delivering impactful training experiences that sharpen our teams’ capabilities and deepen their connection to the STIHL brand. This role focuses on live instruction, coaching, and facilitation across STIHL’s sales channels and product categories — ensuring that commercial employees, dealers, and partners gain not just product knowledge, but also the skills to represent our legacy of innovation and quality.

Job Duties & Responsibilities

• Facilitate in-person and virtual training sessions for STIHL commercial teams, dealers, and channel partners
• Deliver engaging, brand-aligned instruction on product knowledge, sales strategies, and customer engagement
• Partner with instructional designers to enhance existing training programs based on real-time learner feedback
• Coach field reps and trainers to elevate facilitation techniques and improve learning outcomes
• Assess learner performance and gather qualitative feedback to identify improvement opportunities
• Represent STIHL values and culture in every learning interaction — modeling professionalism, integrity, and a passion for craftsmanship
• All other duties and responsibilities as assigned

Specifications

• Bachelor’s degree in Education, Communication, Business, or related field
• Professional training certifications (e.g., ATD Master Trainer, CPTM) strongly preferred
• 5+ years in a training, facilitation, or coaching role in commercial, retail, or technical industries
• Experience training on products or systems with hands-on components
• Familiarity with STIHL’s product categories or dealer networks
• Proven success in delivering high-impact instruction to adult learners
• Up to 25% travel by air
• Strong facilitation and public speaking skills for technical and commercial audiences
• Familiarity with LMS platforms and classroom technologies
• Ability to adapt instructional techniques to suit diverse learner needs
• Basic proficiency with training software (PowerPoint, Teams, etc.)
• Highly relational, strong interpersonal and coaching abilities