Traffic and Loyalty Manager - W.I. Simonson

Sonic Automotive; Santa Monica (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Vision

HSA

401k

PTO

Training awards

Job summary

The Loyalty Retention Specialist at Sonic Automotive is responsible for building dealership loyalty and retention by actively engaging previous customers through phone, email and text on a scheduled basis.

This high-visibility role reports to the Loyalty Manager (or Sales Manager) and offers a clear career path within Sonic Automotive, with opportunities to impact retention metrics and customer experience.

Qualifications

• Minimum 1 year automotive retail experience.
• Proficient in CDK CRM (Elead).
• Exceptional written and verbal communication.
• Ability to establish and maintain strong relationships.
• Strong organizational and time management skills.
• Adaptable to change; proficient with Microsoft Office.

Responsibilities

• Direct communication with the dealership’s loyalty of previous lease and loan customers.
• Adhere to the dealership’s loyalty process for previous lease and loan customers.
• Deliver a VIP experience to loyalty customers to ensure repeat business.
• Ensure retention goals for Financial Services and OEM are met or exceeded.
• Multi-task across CRM, OEM platforms, and loyalty sites.
• Contact customers via phone, email and text about lease/loan end information.
• Follow up with retention customers before maturity or end of contract.
• Track guest contact and communicate outcomes with management.
• Provide end-of-term solutions (lease, loan, cash).
• Schedule pre-inspections and test drives where applicable.

Job description

W.I. Simonson

is one of the fastest growing brands within the automotive industry. We are building a business based on doing things the right way. From the way we treat our guests, take pride in our work and share opportunities for our employees to grow as we grow. We are proud of what we're doing here and would love to tell you about our opportunities!

Annual Pay Range

$120,000 to $180,000 based on performance

Our associates are happy to work here because:

• We boast the lowest turnover in the industry.
• We provide award winning training (Training Magazine Top 125, and Brandon Hall Awards).
• We are committed to developing and promoting within the company.
• Our benefits are extremely competitive with Medical, Dental, Vision, HSA, 401k and PTO.
• We encourage peer to peer teamwork and recognition.
• Special benefits to purchasing and leasing a car.
• Personal Automotive Concierge Service.

If you want to find out more about the types of jobs we have here, we've highlighted a few.

We're proud of what we're doing here. Come and join us!

The Loyalty Retention Specialist is responsible for building dealership and brand loyalty and/or retention by ensuring our previous customers return to lease or purchase new vehicles. This role requires highly engaged management of the dealership loyalty and daily interaction with customers via multiple communication methods on a scheduled basis. This high-visibility role is critical to the dealership’s overall success and presents a great opportunity and career path within Sonic Automotive.

The Loyalty Retention Specialist will report directly to the Loyalty Manager, if applicable, or Sales Manager.

Duties and Responsibilities:

• Responsible for direct communication with the dealership’s loyalty of previous lease and loan customers
• Adhere to the dealership’s loyalty process for previous lease and loan customers
• Deliver a VIP experience to dealership’s loyalty customers to ensure repeat business
• Ensures the dealership achieves and/or exceeds Financial Services and/or OEM stated retention goals
• Must multi-task and work within multiple systems (CRM, OEM Financial platform, retention specific sites, etc)
• Contact customers via phone, email and text to communicate lease/loan end information
• Continuous follow up with retention customers starting at a designated time period defined by Sonic standards prior to maturity date or end of contract
• Tracks all guest contact and communicates outcomes with management team
• Utilizes knowledge of customer’s current vehicle ownership (vehicle type, monthly payment, etc) to provide end of term solutions to meet the customer need
• Provide and speak to replacement payment options (lease, loan, cash)
• Schedule appointments for pre-inspections and new vehicle test drives (where applicable)

• Minimum 1 year automotive retail experience.
• Able to set priorities, multi-task, achieve goal and obtain buy-in.
• Proficient in CDK CRM (Elead).
• Exceptional communication skills, both written and verbal.
• Ability to establish and maintain strong internal and external relationships.
• Strong organizational and time management skills.
• Must be adaptable to change.Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.

Required:

• All applicantsmust be authorized to work in the USA.
• All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver's license.

(The Loyalty Retention Specialist Position has a Pay Scale consisting of the following elements and ranges. Wages include an hourly rate of $18.00 / hour. The position may also pay commission compensation which is based on the value or amount of closed sales achieved from $0.00 (if no sales are made) without any upper limit other than sales performance. The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit.)

Schedule:

• Full Time
• Monday through Sunday availability

It's time to make the most important move of your career. From our cooperative team-based approach; to our more than 1,000 internal advancements each year, it's easy to see the difference. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.

All your information will be kept confidential according to EEO guidelines.