Traffic Account Manager

Gains Intermediate; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

Gains Intermediate seeks a Traffic Account Manager to oversee paid traffic campaigns for Gym Launch clients across Facebook, Instagram, TikTok and more. You will drive strategy, media buying, and daily optimization to deliver local fitness leads at efficient CAC while maintaining strong client relationships via Zoom and email.

You will collaborate with Marketing and R&D teams to ensure campaigns use the best creative, copy, and strategies.

Qualifications

• 2 years digital marketing lead generation experience in US/Canada local brick & mortar sectors.
• 1 year experience with GoHighLevel CRM and its integrations.
• 1 year client-facing experience.
• Proficiency with Facebook, Instagram and Google Ads campaigns.

Responsibilities

• Onboard new Gym Launch clients via Agency Onboarding Zoom calls.
• Ensure activation and integration of the tech stack: GoHighLevel, Lead Connector, Twilio, GoDaddy, Meta/FB, TikTok Ads, Zapier/Make.com, Asana.
• Host pre-launch client calls to set expectations and foundation for a strong relationship.
• Optimize accounts to SOP standards and KPI targets.
• Review account rosters daily to ensure high service quality.
• Rebuild and optimize problem accounts to improve client experience.
• Provide feedback to media buyers for alignment and results.
• Adhere to B2C marketing guidelines for Gym Launch.
• Be available to DIY clients with expert paid traffic guidance.
• Support R&D testing to stay competitive in the B2C agency space.
• Create educational Loom videos for departments/clients.
• Oversee and manage client budgets accurately and efficiently.
• Monitor emerging social media paid advertising trends and adjust accordingly.
• Collaborate with team members to exceed client expectations.
• Ensure all client interactions are documented promptly.
• Maintain up-to-date technical knowledge of Gym Launch products.
• Ensure daily or end-of-day stats sheets are current and end-of-week reports are submitted.

Skills

Digital marketing

Lead generation

Client communication

Facebook ads

Instagram ads

Adwords (Google Ads)

Tools

GoHighLevel CRM

Job description

ROLE: This position is focused on Gym Launch.

As a Traffic Account Manager, you will be responsible for overseeing the build, launch, and optimization of Paid Traffic campaigns across Facebook, Instagram, TikTok, and other platforms for Gym Launch clients. Your #1 target is to continuously deliver local fitness leads to our gym owner clients at an efficient cost. Your main role is to oversee and conduct the strategy, organization, and media buying of each of your assigned client's marketing campaigns daily. In addition, you'll be communicating with our clients consistently via Zoom calls and emails from the start and throughout their journey as a client at Gym Launch. You will also work closely with other Marketing Teams, and our R&D department to ensure all campaigns are utilizing the best ad creative, copywriting, and strategies to maximize throughput- all meant to achieve the lowest C.A.C. (Cost to Acquire a Customer) possible.

As one of the primary points of contact for our clients, you are required to maintain a genuine and enthusiastic approach to all communication as well as empathy when client frustrations arise. You are responsible for the KPIs of each campaign that is launched by you and/or our other media buyers. In addition it is your main function to help resolve any and all tech related/ad related bottlenecks in a timely manner to ensure our clients have a great experience and continue to acquire new leads at an appropriate cost.

In this role you are expected to have phenomenal customer service, organizational, and marketing skills and must always show up consistently energetic for your team. Your day to day is an exciting mix of onboarding new clients, communication with current clients, and dialogue with our marketing team to ensure all live campaigns are delivering the expected flow of leads to our clients day in and day out.

RESPONSIBILITIES:

• Onboard new Gym Launch clients via Agency Onboarding Zoom calls
• Ensure activation and integration of the following tech stack: GoHighLevel, Lead Connector, Twilio, GoDaddy, Meta/FB business manager, TikTok Ads manager, Zapier/Make.com, Asana
• Host client facing "Pre-Launch" Zoom calls prior to ads going live to cover expectations and lay the foundation for a strong and successful relationship together.
• Ensure that all media buyers are optimizing accounts to SOP standards and within KPI's
• Review account roster daily to ensure all are being served at a high level
• Rebuild and optimize problem accounts to ensure excellent client experience
• Provide feedback to media buyers to ensure alignment and results
• Adhere to B2C marketing guidelines established by Gym Launch
• Be available to our DIY clients to share expert advice on Paid Traffic Strategies
• Support R&D testing to remain competitive in the B2C agency category.
• Create educational Loom videos as needed for departments/clients.
• Oversee and manage budgets provided by clients accurately and efficiently
• Monitor emerging trends in social media paid advertising and adjust accordingly
• Seek out new skills and strategies to help bring our services forward
• Collaborate with team members on the clients in need of help, ensuring that the client experience exceeds their expectations.
• Ensure that all client interactions are immediately and consistently noted
• Maintain up to date technical expertise of all Gym Launch products
• Ensure all stats sheets are managed and up to date by EOD Daily
• Ensure EOW reports are submitted to Agency Manager by Friday EOD
• Identify and communicate areas of opportunities for increased efficiencies and increased adoption within all Gym Launch Programs.

RESULTS:

Paid Advertising across all channels results in leads coming in within established KPIs

We have consistent fresh/high performing DFY and DIY lead generation strategies and materials/deliverables for our clients

Our clients acquire customers profitably as a result of our strategies and services.

Weekly Report, including requested stats, are filled out and delivered to Agency Manager each Friday by 6pm EST

All digital campaigns are analyzed properly and optimized according to SOP strategy

Budgets are optimized to achieve best new lead flow for Gym Launch Client

Zoho, Slack, and Asana are used to relay all project/product progress as well as daily/ongoing tasks so all teams are well informed on each client's journey

Clients are supported in a consistent, friendly and encouraging manner

Clients are able to launch ads within 21 days of onboarding

Clients receive leads from paid ads within 24 hours of ads live

Policies and procedures to optimize client onboarding are documented, communicated and implemented to ensure an ever-improving experience for all clients.

REQUIREMENTS:

• 2 Years Digital Marketing Lead Generation experience within the local Brick & Mortar Service sector - (US / Canada Markets)
• 1 Year experience with GoHighLevel CRM and it's integrations
• 1 Year client facing experience
• Efficient with Facebook, Instagram, Adwords Advert