Traffic Account Manager

GAINS; United States; Remote; USD 65,000 - 100,000; Full time

Job summary

GAINS seeks a Traffic Account Manager to oversee the build, launch, and optimization of paid campaigns for Gym Launch clients across Facebook, Instagram, TikTok, and other networks. Your focus is to deliver local fitness leads at efficient costs while coordinating strategy and media buying daily.

You will communicate with clients via Zoom and email, collaborate with marketing teams and R&D, and ensure campaigns use the best creative and messaging to maximize throughput and minimize CAC.

Qualifications

• 2 years digital marketing lead generation experience in local brick-and-mortar service sectors (US/Canada).
• 1 year experience with GoHighLevel CRM and its integrations.
• 1 year of client-facing experience and strong communication skills.
• Proficient with Facebook, Instagram, and Adwords advertising platforms.
• Experience using Zapier, Twilio, Mailgun, GoDaddy, Canva, Lead Connector, Asana.
• Ability to analyze social media metrics and optimize strategies accordingly.

Responsibilities

• Onboard new Gym Launch clients via Agency Onboarding Zoom calls.
• Manage activation of tech stack: GoHighLevel, Lead Connector, Twilio, GoDaddy, Meta/FB, TikTok Ads, Zapier, Asana.
• Lead pre-launch calls to set expectations and foundation for strong relationships.
• Oversee KPI optimization across accounts and SOP adherence by media buyers.
• Review accounts daily to ensure high-quality service and results.
• Provide feedback to media buyers to improve alignment and outcomes.
• Collaborate with R&D to leverage best creative and strategies to minimize CAC.

Skills

Digital marketing

Client communication

Media buying

Campaign optimization

Zoom calls

Tools

GoHighLevel

Lead Connector

Twilio

GoDaddy

Meta/Facebook Business Manager

TikTok Ads Manager

Zapier/Make.com

Asana

Canva

CRM

Job description

ROLE:

This position is focused on Gym Launch.

As a Traffic Account Manager, you will be responsible for overseeing the build, launch, and optimization of Paid Traffic campaigns across Facebook, Instagram, TikTok, and other platforms for Gym Launch clients. Your #1 target is to continuously deliver local fitness leads to our gym owner clients at an efficient cost. Your main role is to oversee and conduct the strategy, organization, and media buying of each of your assigned client’s marketing campaigns daily. In addition, you’ll be communicating with our clients consistently via Zoom calls and emails from the start and throughout their journey as a client at Gym Launch. You will also work closely with other Marketing Teams, and our R&D department to ensure all campaigns are utilizing the best ad creative, copywriting, and strategies to maximize throughput - all meant to achieve the lowest C.A.C. (Cost to Acquire a Customer) possible.

As one of the primary points of contact for our clients, you are required to maintain a genuine and enthusiastic approach to all communication as well as empathy when client frustrations arise. You are responsible for the KPIs of each campaign that is launched by you and/or our other media buyers. In addition it is your main function to help resolve any and all tech related/ad related bottlenecks in a timely manner to ensure our clients have a great experience and continue to acquire new leads at an appropriate cost.

In this role you are expected to have phenomenal customer service, organizational, and marketing skills and must always show up consistently energetic for your team. Your day to day is an exciting mix of onboarding new clients, communication with current clients, and dialogue with our marketing team to ensure all live campaigns are delivering the expected flow of leads to our clients day in and day out.

RESPONSIBILITIES:

• Onboard new Gym Launch clients via Agency Onboarding Zoom calls
• Ensure activation and integration of the following tech stack: GoHighLevel, Lead Connector, Twilio, GoDaddy, Meta/FB business manager, TikTok Ads manager, Zapier/Make.com, Asana
• Host client facing "Pre-Launch" Zoom calls prior to ads going live to cover expectations and lay the foundation for a strong and successful relationship together.
• Ensure that all media buyers are optimizing accounts to SOP standards and within KPI's
• Review account roster daily to ensure all are being served at a high level
• Rebuild and optimize problem accounts to ensure excellent client experience
• Provide feedback to media buyers to ensure alignment and results
• Adhere to B2C marketing guidelines established by Gym Launch
• Be available to our DIY clients to share expert advice on Paid Traffic Strategies
• Support R&D testing to remain competitive in the B2C agency category.
• Create educational Loom videos as needed for departments/clients.
• Oversee and manage budgets provided by clients accurately and efficiently
• Monitor emerging trends in social media paid advertising and adjust accordingly
• Seek out new skills and strategies to help bring our services forward
• Collaborate with team members on the clients in need of help, ensuring that the client experience exceeds their expectations.
• Ensure that all client interactions are immediately and consistently noted
• Maintain up to date technical expertise of all Gym Launch products
• Ensure all stats sheets are managed and up to date by EOD Daily
• Ensure EOW reports are submitted to Agency Manager by Friday EOD
• Identify and communicate areas of opportunities for increased efficiencies and increased adoption within all Gym Launch Programs.

RESULTS:

• Paid Advertising across all channels results in leads coming in within established KPIs
• We have consistent fresh/high performing DFY and DIY lead generation strategies and materials/deliverables for our clients
• Our clients acquire customers profitably as a result of our strategies and services.
• Weekly Report, including requested stats, are filled out and delivered to Agency Manager each Friday by 6pm EST
• All digital campaigns are analyzed properly and optimized according to SOP strategy
• Budgets are optimized to achieve best new lead flow for Gym Launch Client
• Zoho, Slack, and Asana are used to relay all project/product progress as well as daily/ongoing tasks so all teams are well informed on each client’s journey
• Clients are supported in a consistent, friendly and encouraging manner
• Clients are able to launch ads within 21 days of onboarding
• Clients receive leads from paid ads within 24 hours of ads live
• Policies and procedures to optimize client onboarding are documented, communicated and implemented to ensure an ever-improving experience for all clients.

REQUIREMENTS:

• 2 Years Digital Marketing Lead Generation experience within the local Brick & Mortar Service sector - (US / Canada Markets)
• 1 Year experience with GoHighLevel CRM and it's integrations
• 1 Year client facing experience
• Efficient with Facebook, Instagram, Adwords Advertising Platforms
• Experience with: Zapier, Twilio, Mailgun, GoDaddy, Canva, Lead Connector, Asana
• Experience using social media analytics tools and the ability to optimize marketing strategies based on findings.
• Excellent communication skills via email, text and video conferencing
• Excellent client-facing communication and energy
• Ability to work under pressing deadlines
• Amazing organization skills
• Tolerance for high-stress situations
• A keen eye for marketing creative and psychology
• Adaptability to fast changing environments
• Excellent time management skills
• Ability to dedicate one’s self to meet and exceed company expectations
• Efficient with all integrated platforms within the company
• Ability to learn quickly and execute at a high level with speed
• Able to work M-F 9AM-5PM EST; Must be flexible and able to work additional hours/weekends if the situation warrants it