Trade Strategy & Promotion Manager (Remote/Hybrid)

Talento, Inc; Michigan; Hybride; USD 110 000 - 170 000; Plein temps

Résumé du poste

TalentoHC is partnering with a category-leading Consumer Products company to hire a Trade Strategy and Promotion Manager. This role leads trade strategy, pricing, promotion and trade-spend optimization for the consumer products portfolio, using analytics and customer data to maximize ROI.

The manager will collaborate with Sales, Marketing, Category Management, Product Management and Pricing teams to improve commercial performance and transform trade promotion capabilities.

Qualifications

• Bachelor’s degree in business, statistics, accounting or related field; MBA a plus.
• 8+ years in the CPG industry; minimum 4 years in Trade Marketing.
• Strong experience in trade spend management, revenue growth management, pricing, promotions and commercial strategy.
• Experience with Nielsen/IRI/Circana data and other consumer/shopper insights.
• Open to up to 20%–30% domestic travel.

Responsabilités

• Develop national pricing and promotional strategies aligned with brand, channel, customer and regional objectives.
• Lead the annual trade planning process, including budgets, guardrails, trade rates, allocations and planning meetings.
• Manage the U.S. trade spend budget, monitoring shipments, consumption, financial performance and resource allocation.
• Develop customer-level trade strategies and plans that support business-unit growth and profitability objectives.
• Establish KPIs and analyze customer promotional behavior, execution and financial impact.
• Lead pre- and post-event promotion evaluations, measuring ROI, incremental volume and cost per incremental case.
• Evaluate and approve incremental trade-funding requests outside the annual planning process.
• Develop category, competitive, consumer, channel and shopper insights to identify growth opportunities and best practices.
• Partner with Sales and broker teams to ensure effective and efficient use of trade funds.
• Collaborate with Category Management, Marketing, Product Line Management and Pricing to optimize assortment, pricing, promotion and marketing strategies.
• Lead trade management systems, processes, governance, tools and vendor initiatives to improve capabilities and effectiveness.
• Communicate financial and commercial insights to influence decision-making across the organization.

Connaissances

Pricing

Promotions

Trade Marketing

Financial Analysis

Nielsen/IRI data

Channel Strategy

Formation

Bachelor’s degree in business administration, statistics, accounting or related field

MBA

Outils

SAP

Description du poste

TalentoHC is partnering with a category-leading Consumer Products company to hire a Trade Strategy and Promotion Manager. This role leads trade strategy, pricing, promotion and trade-spend optimization for the consumer products portfolio, using analytics and customer data to maximize ROI.

The manager will collaborate with Sales, Marketing, Category Management, Product Management and Pricing teams to improve commercial performance and transform trade promotion capabilities.