Trade Promotion TPM Manager — Impact for CPG Brands

Confido; United States; On-site; USD 150,000 - 175,000; Full time

Benefits offered by this job

Equity

Health coverage

Dental and vision coverage

Fertility support

Parental leave (12 weeks)

Unlimited PTO

401(k)

Relocation to NYC

Workspace stipend

Team perks

Job summary

Confido, the AI infrastructure powering modern CPG, is hiring a TPM Manager to own the sales forecasting, trade planning, and trade optimization experience for customers in the United States. You will bridge Sales, Implementation, Customer Success, and Product to ensure faster, more accurate trade resolution on Confido’s platform.

You’ll lead discovery with customer finance teams, configure TPM implementations, and create scalable playbooks for Sales and Customer Success.

Qualifications

• 5+ years of hands-on trade planning experience at CPG brands, including baselines, trade execution, and reconciliation.
• Fluency in trade mechanics: baseline planning, rate base vs lump sum, accruals, off-invoice vs bill-back, and how trade spend rolls up to gross-to-net revenue.
• A track record of turning operational expertise into product requirements, and comfort working directly with Engineering.
• Strong customer-facing instincts — you can run a discovery session, defend a design decision, and de-escalate an angry VP of Trade in the same week.
• Experience representing a product or point of view externally (webinars, conferences, analyst conversations)

Responsibilities

• Own the trade promotion management roadmap in partnership with Product and Engineering, prioritizing based on what brands actually need to plan, execute, and reconcile trade spend
• Translate trade planning processes — sales forecasting, promotion planning, promotion optimization, financial reconciliation, and ROI reporting — into clear, buildable product requirements
• Synthesize customer feedback, identify trends, and competitive intelligence into a prioritized set of product bets
• Lead discovery and design sessions with customer trade, sales, and finance teams to map how they plan and execute trade spend today, and how it should work on Confido
• Guide customers through TPM implementation — configuring promotion calendars, accrual rules, and deduction‑matching logic — and train teams on how to run their trade spend operations in Confido
• Build the playbooks, SOPs, and internal training that let Sales, Implementation, and Customer Success teams operate without you in the room — your expertise should scale, not bottleneck
• Be Confido's voice on trade promotion management with customers, prospects, partners, and at industry events
• Partner with Sales and Marketing on discovery calls, deal support, and content that speaks credibly to trade, finance, and sales‑ops audiences
• Track how brands, retailers, and distributors are evolving their trade spend practices, and turn those shifts into competitive positioning and battlecards for the broader team
• Build direct relationships with the retailers, brokers, and industry bodies that shape how trade programs get structured and reported

Skills

Trade planning

Product requirements

Customer-facing

Engineering collaboration

Public speaking

Tools

TPM systems

Job description

Confido, the AI infrastructure powering modern CPG, is hiring a TPM Manager to own the sales forecasting, trade planning, and trade optimization experience for customers in the United States. You will bridge Sales, Implementation, Customer Success, and Product to ensure faster, more accurate trade resolution on Confido’s platform.

You’ll lead discovery with customer finance teams, configure TPM implementations, and create scalable playbooks for Sales and Customer Success.