Senior Trade Promotion Manager (CPG TPM Platform)

CONFIDO; New York (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Equity

Fully paid health coverage through AET

Top-tier dental and vision coverage

Carrot Fertility Pro

12 weeks of paid parental leave

Unlimited PTO

401(k) through Vestwell

Paid relocation support

Fully equipped workspace from day one

Team perks

Job summary

Confido, NYC-based, is hiring a TPM Manager to own sales forecasting, trade planning, and trade optimization for CPG brands. You will bridge Sales, Implementation, Customer Success, and Product to speed and improve TPM workflows on our platform.

You’ll guide onboarding TPM configuration, translate needs into product bets, and help evolve TPM logic based on customer feedback and market shifts.

Qualifications

• 5+ years of hands-on trade planning experience at CPG brands with direct responsibility for planning baselines and trade.
• Fluency in trade mechanics such as baseline planning, rate base vs lump sum, accruals, off-invoice versus bill-back.
• A track record turning operational expertise into product requirements and working with Engineering.
• Strong customer-facing instincts for discovery, design defend decisions, and de-escalation.
• Experience representing a product externally (webinars, conferences, analyst conversations).

Responsibilities

• Own the trade promotion management roadmap in collaboration with Product and Engineering.
• Translate trade planning processes into clear, buildable product requirements.
• Synthesize customer feedback and competitive intel into prioritized bets.
• Lead discovery with customer teams to map current TPM workflows and desired outcomes.
• Guide TPM implementation and train teams to run trade spend operations in Confido.
• Create playbooks, SOPs, and training to scale expertise across teams.
• Be Confido's voice on trade promotion management with customers and at events.
• Partner with Sales on discovery calls, deal support, and credible content.
• Track shifts in trade practices and build competitive positioning and battlecards.
• Build relationships with retailers, brokers, and trade bodies shaping programs.

Skills

Trade Planning

CPG

Forecasting

Cross-Functional

Product Requirements

Customer Facing

Job description

Confido, NYC-based, is hiring a TPM Manager to own sales forecasting, trade planning, and trade optimization for CPG brands. You will bridge Sales, Implementation, Customer Success, and Product to speed and improve TPM workflows on our platform.

You’ll guide onboarding TPM configuration, translate needs into product bets, and help evolve TPM logic based on customer feedback and market shifts.