Trade Marketing Manager (3678785)

Wetalentia; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Wetalentia is seeking a Trade Marketing Manager to lead North America initiatives, coordinating with Marketing and Sales to implement the strategy across Foodservice and Retail channels. The role requires cross-functional collaboration and budget oversight.

The ideal candidate will have 5+ years in Trade Marketing or related fields, strong Excel/PowerPoint skills, and the ability to manage events and budgets. Hybrid work across NY/NJ is offered.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Economics or related field.
• Minimum 5 years of experience in Trade Marketing, Marketing Operations or Category Management.
• Experience managing events, budgets and external agencies.
• Knowledge of Foodservice and Retail channels.
• Availability to attend Trade Shows if required.
• Knowledge of Italian at a Native/Bilingual level is preferred.
• Advanced Excel and PowerPoint skills.

Responsibilities

• Develop and execute the annual Trade Marketing plan for North America.
• Manage trade spend with distributors: define at the start of each year, together with Sales, customers and brokers, the plan for trade shows, flyers, promotions and sales trainings with key distributors, and monitor execution and budget throughout the year.
• Plan and coordinate trade shows (example: Fancy Food Show), demos, in-store events, customer events and international events involving North American customers.
• Develop and execute sell-out initiatives across Foodservice and Retail channels.
• Manage Trade Marketing material requests from customers, distributors and Sales.
• Execute global marketing activations locally.
• Collect market insights and share them with Central Marketing.
• Manage the annual Trade Marketing budget.

Skills

Advanced Excel

PowerPoint

Budget management

Event planning

Vendor management

Agency coordination

Education

Bachelor's degree in Marketing, Business Administration, Economics or related field

Job description

Location

New York State - New Jersey, Hybrid position

Reports to

General Manager North America, dotted line Marketing Director DM

Company Overview

Our client is an Italian specialty food company bringing Italian culinary tradition to international markets. Serving both Foodservice and Retail channels, the company is seeking a Trade Marketing Manager to support its commercial and marketing activities across North America.

Job Purpose

The Trade Marketing Manager North America is responsible for developing and executing Trade Marketing activities across North America, ensuring effective implementation of the commercial and marketing strategy while coordinating events, sell-out initiatives, marketing materials and collaboration with Central Marketing, Sales and external partners.

Key Responsibilities

• Develop and execute the annual Trade Marketing plan for North America.
• Manage trade spend with distributors: define at the start of each year, together with Sales, customers and brokers, the plan for trade shows, flyers, promotions and sales trainings with key distributors, and monitor execution and budget throughout the year.
• Plan and coordinate trade shows (example: Fancy Food Show), demos, in-store events, customer events and international events involving North American customers.
• Develop and execute sell-out initiatives across Foodservice and Retail channels.
• Manage Trade Marketing material requests from customers, distributors and Sales.
• Execute global marketing activations locally.
• Collect market insights and share them with Central Marketing.
• Manage the annual Trade Marketing budget.

Key Relationships

• Marketing DM
• Finance DM
• Supply Chain DM
• External Marketing Agency
• Customers, Suppliers and Vendors

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics or related field.
• Minimum 5 years of experience in Trade Marketing, Marketing Operations or Category Management.
• Experience managing events, budgets and external agencies.
• Knowledge of Foodservice and Retail channels.
• Availability to attend Trade Shows if required.
• Knowledge of Italian at a Native/Bilingual level is preferred.
• Advanced Excel and PowerPoint skills.

Core Competencies

• Results orientation
• Project management
• Organization
• Problem solving
• Effective communication
• Negotiation
• Proactivity

KPIs

• Delivery of the annual Trade Marketing plan