Trade Marketing Analyst

SIGMA; Arizona City (AZ); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Vision insurance

Paid time off

Employee assistance program

Job summary

SIGMA is seeking a hybrid Trade Marketing Analyst to align category and shopper initiatives across assigned U.S. regions.

You will leverage analytics, develop sales plans, and collaborate with Revenue Management, Category Management and Field Sales to drive growth and profitability. The role requires a Bachelor's, 2–3 years in trade marketing or related fields, strong Excel and database skills (Nielsen, SAP, BW Analyzer, High Jump), and bilingual English/Spanish preferred.

Qualifications

• Bachelor’s degree in Business, Finance, Marketing or related field.
• Two+ years of trade marketing, brand management, or related experience.
• Bilingual in English and Spanish.
• Proficient in SAP, BW Analyzer and High Jump.
• Experience with Nielsen data.
• CPG industry experience.

Responsibilities

• Coordinate, develop and implement strategies for Category, Trade and Shopper initiatives for assigned area(s).
• Develop department and category insights to deliver greater share of promotion, distribution and shelving.
• Analyze growth opportunities by category and recommend new business opportunities.
• Evaluate and measure campaign results; adjust strategy as needed.
• Create and deliver comprehensive category reviews and execute category initiatives with stakeholders including Revenue Management, Category Management and Field Sales.
• Implement Trade Marketing strategies; track budget and report results to stakeholders.
• Perform other duties as assigned.

Skills

Category management

SAP

BW Analyzer

High Jump

Nielsen data

Advanced Excel

Financial analytics

Cross-functional teams

SQL

Bilingual English Spanish

Education

Bachelor’s degree in Business, Finance, Marketing or related field

Tools

SAP

BW Analyzer

High Jump

Nielsen

Job description

POSITION SUMMARY

Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities; developing and updating sales plans to increase assigned area(s) sales and profitability.This is a Hybrid position with travel up to 20% of the time to CA, Texas, AZ, Illinois, and New York.

• Coordinates, develop and implement strategies for Category, Trade and Shopper initiatives for assigned area(s)
• Develop department and category insights to deliver greater share of promotion, distribution and shelving
• Analyze new growth opportunities by category; recommends new business opportunities
• Evaluates and measures campaign results; recommends changes to strategy
• Create and deliver comprehensive category reviews and execute category initiatives with client in collaboration with stakeholders including but not limited to Revenue Management, Category Management and Field Sales teams
• Implements Trade Marketing strategies; track budget, communicate results and make recommendations to stakeholders
• Other duties as assigned

MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Business, Finance, Marketing or related field or equivalent work experience
• Three (2) years’ of trade marketing, brand management, or related experience

Preferred Qualifications

• 1 year broker or sales analyst role experience
• Bilingual in English and Spanish
• Prior experience of planning and managing P&L
• Database management experience in SQL, ACCESS, or similar
• Consumer Packaged Goods experience

KNOWLEDGE, SKILLS & ABILITITES (KSA’s)

• Working knowledge of category management processes and applications

• Experience in SAP, BW Analyzer and High Jump

• Working knowledge of consumption databases such as Nielsen

• Strong business and financial knowledge with business analytics skills and the ability to plan, track and evaluate trade management

• Ability to make recommendations for solutions based on information gathered and analyzed from existing systems and/or imperfect information

• Ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing

• Strong troubleshooting and problem resolution skills

• Proficient in Microsoft Office, including Word, Access and Power Point, advanced skills in Excel, including Data Analysis, Pivot tables, and complex graphs

• Ability to build professional relationships with Trade Marketing and cross functional teams while facilitating a collaborative environment

• Ability to work within a matrix organization

• 401(k)

• Dental insurance

• Employee assistance program

• Health insurance

• Paid time off

• Vision insurance

• And more……

Equal Employment Opportunity Statement

Sigma Foods and the Bar-S brand areEqual Opportunity Employers. We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by federal, state, or local law.

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