TikTok Shop Growth Lead

Reach Digital; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

A dynamic social commerce agency is seeking a driven operator and client growth strategist to navigate the fast-paced TikTok Shop ecosystem. This role involves building long-term client partnerships, educating clients on strategies for success, and managing a remote team. Ideal candidates should have experience in TikTok Shop, strong communication skills, and a data-driven approach. Join the team to make a significant impact and drive ambitious growth for major brands.

Qualifications

• 2+ years experience in TikTok Shop.
• Exceptional communication skills.
• Analytics skills and data-driven mindset.
• Excellent project management and organizational abilities.
• Existing knowledge of the TikTok platform and consumer behaviors.
• Willingness to learn fast.

Responsibilities

• Build long term partnerships with clients and set realistic expectations.
• Primary POC for client relationship.
• Cross-sell other agency services when it makes sense.
• Manage and assist a remote team of shop assistants.
• Track KPIs and prepare reports on growth and engagement.

Skills

Client partnership development

Communication skills

Data-driven mindset

Project management

TikTok platform knowledge

Creativity under pressure

Job description

Reach Digital is an official TikTok Shop Partner. We’ve become one of the fastest growing TikTok Shop agencies in the US servicing 7–9 figure household brands. Our ambition is to become the most sought-after social commerce partner in the market.

This is a ground-floor opportunity to be part of a hungry, high-performance team that’s rewriting the playbook for social commerce. We move fast, hold ourselves to a standard of excellence, and expect everyone to bring relentless hustle, creativity, and accountability. If you want startup energy with the ability to impact major household brands, this is the place.

Description

We’re looking for a driven operator and client growth strategist who thrives in fast-moving, high-stakes environments. You should be excited to dive into every part of the TikTok Shop ecosystem—viral content, affiliate marketing, offers, and operations—and be ready to wear multiple hats.

This role demands someone who embraces challenges, thinks creatively under pressure, and pushes for excellence in everything they do. The ideal candidate is passionate about TikTok, great at building client partnerships, and has the grit to chase ambitious growth goals.

Responsibilities

• Build long term partnerships with clients and set realistic expectations
• Primary POC for client relationship
• Cross-sell other agency services when it makes sense for the clients business needs
• Set and meet timeline for client projects
• Educate clients on TikTok Shop ecosystem and levers for success
• Manage and assist a remote team of shop assistants for day to day activities and operations
• Review shop assistants’ work and provide helpful feedback
• Execute shop growth strategies to drive revenue growth for clients
• Understanding content needs and competitor landscape, what kind of content works in the category, what’s working for competitors
• Formulating briefs for creators that are both top of funnel (product education) and bottom of funnel (offer / promo / urgency)
• Craft effective offer and promotions strategy
• Track KPIs and prepare reports on growth, engagement, and sales
• Stay up-to-date on TikTok shopping features and trends to identify new opportunities

What Long Term Success Looks Like

• Managing a book of 5-8 clients
• Become “best friends” with clients
• Be able to predict and mitigate churn with >95% accuracy
• Train future growth hires on our TikTok playbook and mentor towards a team lead role

Qualifications

• 2+ years experience in TikTok Shop
• Exceptional communication skills
• Analytics skills and data-driven mindset
• Excellent project management and organizational abilities
• Existing knowledge of the TikTok platform and consumer behaviors on the platform
• Willingness to learn fast