TikTok Shop - Global Selling - Creator Strategy & Partnership Manager

TikTok Inc.; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Job summary

TikTok Inc. is seeking a dynamic Creator Operations professional in Los Angeles to drive GMV by connecting top-tier creators with U.S.-based opportunities. You will manage creator relationships, optimize product promotion, and scale sales through data-driven strategies and cross-functional collaboration.

You will design growth programs, monitor performance metrics, and refine Affiliate Program initiatives while documenting SOPs and playbooks to support onboarding and ongoing expansion.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 2+ years of experience in creator management, influencer marketing, talent management, or content-based commerce.
• Experience working with creators, influencers, or creator agencies, preferably with top-tier creators.
• Strong communication and interpersonal skills to build trusted relationships.
• Motivated, results-oriented, and adaptable in a dynamic environment.
• Experience creating structured documentation (SOPs, playbooks, presentations).
• Collaborative team player with learning agility.

Responsibilities

• Manage and develop relationships with top-tier creators and agencies to drive GMV growth.
• Support creators in product assortment, content planning, and commerce strategy.
• Design and implement creator growth strategies to scale supply and sales.
• Define Affiliate Program strategies aligned with business objectives.
• Collaborate with cross-functional teams to improve creator experience on TikTok Shop.
• Plan and deliver creator programs, campaigns, launches, and collaborations.
• Analyze creator performance metrics and deliver actionable insights.
• Document and optimize internal processes, SOPs, and playbooks for onboarding and growth.
• Highlight successful creator case studies to boost awareness and adoption.
• Serve as primary contact to address creator issues and sustain partnerships.
• Represent TikTok Shop in partner/agency meetings to drive awareness of creator-led commerce.

Skills

Creator management

Influencer marketing

Talent management

Content-based commerce

Education

Bachelor's degree in Business/Marketing/Communications

Job description

Responsibilities

About the team

With the rapid growth of TikTok Shop in the U.S. market, the Creator Operations team drives GMV by connecting high-potential products with U.S.-based creators. The team combines data-driven strategy, creator management, and campaign execution to optimize product promotion, enhance conversion, and scale sales efficiently. By bridging strategic insights with hands‑on operations, the team enables high-impact, sustainable growth across verticals and creator segments.

• Manage and develop relationships with top-tier commerce creators and creator agencies to drive sustainable GMV growth.
• Support creators in product assortment, content planning, and commerce strategy optimization.
• Design and execute short-term and long-term creator growth strategies, scaling creator supply and sales performance within the market.
• Define and implement Affiliate Program strategies aligned with business objectives, leveraging platform tools and services.
• Partner with cross-functional teams (Product, Operations, Marketing, Business Development) to continuously improve the creator experience on TikTok Shop.
• Plan and deliver creator programs, including campaigns, product launches, brand collaborations, and offline activations.
• Analyze creator performance metrics (e.g., conversion, engagement, content performance) and deliver actionable insights and recommendations.
• Build, document, and optimize internal processes, SOPs, and playbooks to support creator onboarding and ongoing growth.
• Identify and amplify successful creator case studies to increase creator business awareness and adoption.
• Serve as a primary point of contact to address creator issues, enhance satisfaction, and strengthen long-term partnerships.
• Represent TikTok Shop in partner and agency meetings, driving awareness and adoption of creator-led commerce solutions.
• Navigate ambiguity in a fast-paced environment while influencing internal and external stakeholders effectively.

Qualifications

Minimum Qualifications:

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• 2+ years of experience in creator management, influencer marketing, talent management, or content-based commerce.
• Experience working with creators, influencers, or creator agencies, preferably including high-performing or top-tier creators.
• Strong communication and interpersonal skills, with the ability to build trusted relationships.
• Highly motivated, results-oriented, and comfortable working under a dynamic environment.
• Experience creating structured documentation such as SOPs, playbooks, presentations, or operational guidelines.
• Collaborative team player with strong learning agility and adaptability.

Preferred Qualifications:

• Experience with live-streaming commerce and/or short-form content-driven e-commerce platforms.
• Established creator and creator agency network.
• Strong analytical skills with the ability to interpret data and translate insights into growth strategies.
• Experience in affiliate programs, e-commerce, or monetization-focused creator operations.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $102600 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.