Creator Partnership Manager - TikTok Local Services

TikTok Inc.; Los Angeles (CA); On-site; USD 103,000 - 144,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Disability insurance

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

Paid Personal Time

Job summary

TikTok Inc. in Los Angeles is seeking a Creator Operations Manager to lead a portfolio of TikTok GO creators, shaping activation, content output, campaigns, and monetization.

You will develop tailored growth strategies, review performance, translate data into actions, and collaborate with cross-functional teams to drive sustainable creator growth and platform success.

Qualifications

• 3+ years of experience in creator operations, influencer marketing, content partnerships, e-commerce, marketplace operations, growth operations, or a related field.
• Strong understanding of creator ecosystems and content-driven growth.
• Ability to analyze performance data and translate insights into actions.
• Strong communication and collaboration with cross-functional teams.
• Highly organized and able to manage multiple creators, campaigns, and priorities.

Responsibilities

• Manage a portfolio of TikTok GO creators and drive growth across activation, content, campaigns, audience engagement, and business results.
• Develop tailored growth strategies for creators at different stages.
• Review creator performance to identify opportunities in content direction, audience response, traffic efficiency, and conversion behavior.
• Turn data, creator feedback, and business priorities into practical action plans for creators.
• Build structured creator development programs from onboarding to monetization.
• Guide creators on content positioning, storytelling, and operating rhythm to foster sustainable growth.
• Identify successful creator cases and package learnings into playbooks and best practices.
• Support campaigns by preparing creators, aligning expectations, monitoring progress, and following up on outcomes.
• Collaborate with Category, Product, Campaign, Operations, and Finance to improve opportunities and remove blockers.
• Act as the main operational partner for creators, communicating platform goals and requirements clearly.
• Collect insights and feedback and translate into product/process improvements.
• Build and maintain a pipeline of high-potential creators.
• Create and refine education materials and repeatable workflows.

Skills

Creator operations

Growth strategy

Data analysis

Cross-functional collaboration

Communication

Job description

Responsibilities

About the Team

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

• Manage a portfolio of TikTok GO creators and drive their overall growth across activation, content output, campaign participation, audience engagement, conversion, and business results.
• Develop tailored growth strategies for creators at different stages - from newly onboarded creators to high-performing partners with strong scaling potential.
• Review creator performance regularly to identify opportunities across content direction, product/service suitability, audience response, traffic efficiency, and conversion behavior.
• Turn data, creator feedback, and business priorities into practical action plans that creators can apply in their day-to-day operations.
• Build structured creator development programs that support onboarding, activation, content improvement, campaign readiness, and long-term monetization.
• Guide creators on content positioning, storytelling, audience engagement, offer selection, and operating rhythm to help them build sustainable growth habits.
• Identify promising creator success cases and package learnings into examples, playbooks, and best practices for the wider TikTok GO ecosystem.
• Support key campaign and business initiatives by preparing creators, aligning expectations, monitoring progress, and following up on performance outcomes.
• Work with Category, Product, Campaign, Operations, and Finance teams to improve creator opportunities, remove execution blockers, and strengthen platform support mechanisms.
• Act as the main operational partner for creators, helping them navigate TikTok GO priorities, tools, processes, and growth opportunities.
• Communicate platform goals and campaign requirements in a clear and creator-friendly way, ensuring creators understand what to focus on and how to improve.
• Collect creator insights, operational pain points, and market feedback, then translate them into recommendations for product, process, and program improvements.
• Build and maintain a pipeline of high-potential creators who can become long-term partners and contribute to TikTok GO growth.
• Create and refine creator education materials, operating guides, training content, and repeatable workflows that improve creator efficiency and quality.

Qualifications

Minimum Qualifications

• 3+ years of experience in creator operations, influencer marketing, content partnerships, e-commerce, marketplace operations, growth operations, or a related field.
• Strong understanding of creator ecosystems, content-driven growth, and how creators influence user behavior and business outcomes.
• Able to analyze performance data, identify key issues, and use insights to guide creator and business decisions.
• Strong communication skills, with the ability to build trust with creators and collaborate effectively with cross-functional teams.
• Highly organized and action-oriented, with the ability to manage multiple creators, campaigns, and priorities simultaneously.

Preferred Qualifications

• Experience working with TikTok creators, agencies, MCNs, local services, lifestyle, travel, food, experience-based businesses, or marketplace/e-commerce platforms.
• Demonstrated experience improving creator performance, scaling creator programs, increasing conversion, or building operational processes from the ground up.
• Strong commercial judgment and the ability to connect creator behavior, user needs, and business goals.
• Comfortable working in a fast-moving environment where priorities may evolve quickly.
• Entrepreneurial mindset, strong ownership, and willingness to test, learn, and iterate.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $102600 - $143640 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.