Staff Technical Program Manager, Seller Success & Onboarding

TikTok; Seattle (WA); On-site; USD 208,000 - 336,000; Full time

Job summary

TikTok seeks a seasoned program leader to advance the Global E-commerce seller onboarding and activation agenda. You will drive end-to-end programs, partner with engineering, data science, and product teams, and apply AI-driven personalization to improve seller growth and retention.

The role emphasizes stakeholder management, strategic thinking, and the ability to operate in a fast-paced, global environment with diverse sellers and regions.

Qualifications

• Bachelors or equivalent practical experience required.
• Experience leading cross-functional programs with multiple stakeholders.
• Strong analytical, communication and executive-presentations skills.
• Experience in onboarding programs, marketplaces or SaaS onboarding is a plus.

Responsibilities

• Lead strategic program initiatives to improve seller onboarding, activation and long-term success across TikTok Shop journeys and tools.
• Drive end-to-end programs that personalize and simplify the seller journey, reduce onboarding friction and improve conversion and growth metrics.
• Use data to identify seller pain points, analyze funnel drop-off, and design high-impact improvements.
• Develop programs leveraging AI, personalization and automation for tailored onboarding and growth experiences.
• Collaborate with engineering, product, data science, operations, solution architecture and cross-regional teams to deliver scalable seller experiences.
• Partner with platform teams to pilot and scale innovative solutions that improve seller experience and platform adoption.
• Advocate for merchant needs and maintain seller-centric thinking across end-to-end experiences.

Skills

Analytical skills

Communication

Stakeholder management

Executive presentation

Cross-functional leadership

Data-driven decisions

Education

Bachelor's degree or equivalent practical experience

Job description

Responsibilities

The Global E-commerce, Seller Business team plays a critical role in driving the success of our Global E-commerce platform. We are dedicated to building and nurturing a thriving ecosystem of local and abroad sellers who bring diverse products, brands, and innovations to our marketplace on TikTok.

• Lead strategic program initiatives focused on improving seller onboarding, activation, and long-term success across TikTok Shop journeys and tools.
• Drive end-to-end programs that personalize and simplify the seller journey, reduce onboarding friction, ensure experience consistency, and improve seller conversion and growth metrics.
• Use quantitative and qualitative data to identify seller pain points, analyze funnel drop-off trends, and design high-impact improvements.
• Develop and execute programs that leverage AI, personalization, and automation to create more tailored onboarding and growth experiences for different seller segments.
• Partner closely with engineering, product, data science, operations, solution architecture, and cross-regional stakeholders to deliver scalable seller-facing experiences.
• Partner with internal platform teams to pilot and scale innovative solutions that improve seller experience, operational efficiency, and platform adoption.
• Act as a champion for seller-centric thinking by advocating for merchant needs and continuously improving the end-to-end seller experience.

Qualifications

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 8+ years of experience in program management, product operations, business operations, growth strategy, consulting, or related disciplines.
• 5+ years of experience in e-commerce, marketplaces, seller platforms, merchant services, fintech onboarding, SaaS onboarding, or growth-focused organizations.
• Experience leading complex cross-functional initiatives involving multiple stakeholders and distributed teams.
• Strong analytical skills with the ability to leverage data to identify opportunities, influence decisions, and measure business impact.
• Experience working with customer-facing workflows, onboarding programs, marketplace platforms, SaaS products, or digital ecosystems.
• Excellent communication, stakeholder management, and executive presentation skills.

Preferred Qualifications

• Experience improving customer activation, onboarding conversion, adoption, retention, or engagement metrics.
• Familiarity with AI-enabled workflows, personalization systems, recommendation technologies, or experimentation frameworks.
• Experience building prototypes, process improvements, or scalable operational solutions to validate new ideas.
• Ability to navigate highly ambiguous environments and influence without direct authority.
• Strong user empathy and customer-centric mindset, with experience translating user needs into scalable business solutions.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $208050 - $335920 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

For Los Angeles County (unincorporated) Candidates:

• 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
• 3. Exercising sound judgment.