TikTok Shop - Creator Growth Strategy Specialist

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Job summary

TikTok in Los Angeles is seeking a Category Creator Specialist to build the US e-commerce partnership and elevate merchant outcomes through creator-driven content and strategic programs.

You will recruit creators, design briefs, manage sampling, and collaborate with Category Managers to scale influencer and affiliate efforts across top TikTok Shop brands, while staying ahead of industry trends and analytics.

Qualifications

• Bachelor's degree in Business, Economics, Marketing, Data Science, or related field.
• Experience in influencer or creator marketing, digital marketing, or category management in E-commerce.
• Strong attention to detail, analytical mindset, and creative problem-solving skills.
• Ability to thrive in a fast-paced, ambiguous environment with a growth mindset.
• Excellent communication, interpersonal, and relationship-building skills.
• Experience partnering with brands or commerce platforms to execute, optimize, or scale influencer and affiliate programs.

Responsibilities

• Partner with Category Managers and top merchants to understand content and commercial strategy and activate creators.
• Develop and execute a comprehensive creator marketing strategy aligned with reach, engagement, and conversion goals.
• Recruit creators who align with merchants' values and product offerings.
• Develop creator briefing templates and materials to accelerate production.
• Manage the creator sampling process end-to-end and measure availability, speed, and conversion.
• Own creator-facing engagements for merchants and resolve issues; develop scalable processes.
• Monitor creator-generated content and performance data to build best-practice models for content mix and optimization.
• Maintain a pulse on popular products, e-commerce tactics, and industry trends; collaborate with TikTok Creator teams.

Skills

Influencer marketing

Digital marketing

Category management

Analytical mindset

Communication skills

Problem solving

Team collaboration

Education

Bachelor's degree in Business/Economics/Marketing/Data Science

Tools

Excel

Tableau

Alteryx

SQL

Python

Job description

Responsibilities

The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok Ecommerce partnership for the TikTok e-Commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-Commerce experience to our users. We are looking for passionate and talented people to join Our ideal candidate is a self-starter with the ability to creatively connect brands, creators, content, and commerce. We are looking for individuals who are inspired by big ideas - and welcome those who thrive in ambiguity and disruption. The Category Creator Specialist will serve an essential function for merchant operations, with a primary focus on driving growth and success of our merchants via creator engagement. The role has a broad scope from managing content programs and creator identification and onboarding, merchant content strategy development & execution and optimization. The position plays a central role in supporting all elements of creator strategy, affiliate development, and content programs for our top TikTok Shop merchants. We're onboarding some of the world's largest, most exciting and on trend brands in one or more categories and need a strong partner-connector who can help these brands find their creative voice to reach and inspire the next generation of customers.

• Partner with Category Managers and top merchants within one or multiple categories to understand their content & commercial strategy; design content programs tailored to their unique needs; and identify and activate creators to achieve the best results for the merchant.
• Develop and execute a comprehensive creator marketing strategy aligned with merchants' audience reach, engagement, and conversion goals.
• Recruit creators who align with merchants' values, target audience, and product offerings.
• Develop effective creator briefing templates and materials to accelerate the production process.
• Manage the creator sampling process end-to-end, and measure/optimize availability, speed, and conversion.
• Own creator-facing engagements for merchants and partner with Category Managers to resolve issues; develop scalable processes as the business grows
• Monitor and analyze creator-generated content and performance data to build best-practice models for content mix (brand, creator, paid), scale, and optimization.
• Maintain a pulse on popular products, current e-Commerce tactics, and overall industry trends within relevant categories.
• Collaborate with fellow TikTok Creator teams to share best practices and identify new resources, tools, and program opportunities.

Qualifications

Minimum Qualifications

• Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.
• Experience in influencer or creator marketing, digital marketing, or category management in E-commerce.
• Strong attention to detail, analytical mindset, and creative problem-solving skills.
• Ability to thrive in a fast-paced, ambiguous environment with a growth mindset.
• Excellent communication, interpersonal, and relationship-building skills.
• Experience partnering with brands or commerce platforms to execute, optimize, or scale influencer and affiliate programs.

Preferred Qualifications

• Proven track record of successfully managing category accounts; expert in industry trends, emerging creators/the creator ecosystem, and retail seasonal flow to drive content commerce.
• Experience at a leading consulting firm or prominent E-commerce platform is a plus.
• Experience as a creator/influencer or with content creation, video production, and editing is a plus.
• Knowledge and experience in content commerce and live shopping are a plus.
• Familiarity with analytical tools (Excel, Tableau, Alteryx, etc.) and programming languages (SQL, Python, etc.) is a plus.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $102600 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.