TikTok Shop - Category Operations Manager

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Paid holidays, sick days and personal

Parental leave

Job summary

TikTok is hiring in Los Angeles for a merchant operations and business development role. The team helps onboard top merchants, plan product supply, and drive growth through data‑driven decisions. You will analyze markets, support pricing and campaigns, and work across teams to optimize traffic, conversions, and margins.

The position emphasizes strong analytical skills, collaboration, and industry knowledge to shape category strategies and merchant partnerships in a fast‑growing e‑commerce space.

Qualifications

• Bachelor's degree or above with relevant experience in category investment or operations.

Responsibilities

• Oversee merchant operations across categories, onboarding high‑quality merchants and driving rapid launch and growth.
• Lead market analysis to identify opportunities and support pricing, marketing and development decisions.
• Analyze product and sales data to optimize operations, margins, and growth across assigned categories.
• Collaborate with cross‑functional teams to ensure timely product supply and issue resolution.

Skills

Merchant operations

Market analysis

Data analysis

Team collaboration

Education

Bachelor's degree

Job description

Responsibilities

About the team

You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

• Merchant Operations: Responsible for merchant operations across various categories, helping newly onboarded high-quality merchants achieve rapid launch and growth. Guide merchants in product supply planning, maintain ongoing communication and cooperation, set goals and plans, and deliver performance targets. Manage daily product operations including product selection, listing, information optimization, and inventory control to ensure smooth merchant operations, and improve traffic, conversion rate, and sales volume.
• Market Analysis: Closely monitor industry trends and market dynamics, conduct market research and data analysis to identify potential market opportunities. Provide data support and decision-making basis for product development, pricing strategies, and marketing campaigns. Based on category characteristics, lead the team to formulate business development strategies covering market opportunities, supply strategies, pricing strategies, growth paths, marketing and content approaches, quality control, and gross margin improvement.
• Data Analysis: Analyze product, merchant operation, and sales data, evaluate operational effectiveness, identify issues, and propose improvement measures to continuously optimize strategies and enhance operational efficiency. Implement category planning and drive team execution to fulfill category planning for assigned business lines.
• Team Collaboration: Collaborate closely with cross-functional teams to ensure timely and product supply. Work with cross-departmental partners to build infrastructure and exclusive solutions for category development. Integrate internal and external resources to drive growth for assigned categories, and coordinate to resolve various issues during operations.

Qualifications

Minimum Qualifications:

• Bachelor's degree and above, with at least 3 years of relevant experience in category investment promotion or operations.
• Strong learning ability, execution and self-motivation, and good at team collaboration.
• Familiar with the industrial cluster, product pricing and brands of relevant categories, and possess certain merchant resources.
• Strong data analysis capabilities, able to analyze industry trends and project management, summarize findings and conclusions through data.

Preferred Qualifications:

• Excellent business acumen and communication skills, with good resource development capabilities, able to effectively mobilize merchant resources.
• More than 6 months of semi-managed operation experience is a strong plus.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $102600 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
• 3. Exercising sound judgment.