TikTok Shop - Category Strategy & Operations Manager, Electronics, Books, Hardlines & Virtual Goods

TikTok; Los Angeles (CA); On-site; USD 116,000 - 258,000; Full time

Job summary

TikTok is seeking a Business Development Manager in the US to scale a book of enterprise partners and drive topline revenue for the US Commerce business. With over a billion users, TikTok offers a unique shopping experience that connects brands, creators and shoppers.

Join an entrepreneurial, data-driven team focused on growth, industry operations, and delivering secure, intuitive commerce experiences for partners.

Qualifications

• 5+ years of experience in global e‑commerce, business analysis or industry/segment operations.
• Strong business acumen and deep understanding of global e‑commerce; able to independently run business analysis, strategy design and growth opportunity assessment.
• Strong ownership and results‑oriented mindset; problem-solver who can collaborate across teams to drive projects to execution and deliver impact.

Responsibilities

• Understand global e-commerce and identify growth opportunities through data analysis and market research.
• Develop and optimize industry operating mechanisms to drive growth and efficiency.
• Lead merchant, assortment and content initiatives to increase GMV and supply quality.
• Enable industry teams by improving capabilities in merchant growth and resource use.

Skills

Global e-commerce

Business analysis

Industry operations

Job description

Responsibilities

Team Overview

You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

About the Role

With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Business Development Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for TikTok's US Commerce business.

Responsibilities

• Deeply understand the global e‑commerce business and, through data analysis, market research and business insights, identify industry growth opportunities and key issues, and develop actionable industry operation strategies.
• Build and continuously optimize industry operating mechanisms, including target cascading, process management, strategy tracking, resource allocation and business reviews, to drive growth.
• Lead industry growth initiatives around merchants, assortment and content to improve GMV, supply quality and operational efficiency.
• Enable industry operation teams by improving capabilities in merchant growth, assortment operations and resource effectiveness, and improve overall business management and results.

Qualifications

Minimum Qualifications:

• 5+ years’ experience in global e‑commerce, business analysis or industry/segment operations;
• Strong business acumen and deep understanding of global e‑commerce; able to independently run business analysis, strategy design and growth opportunity assessment.
• Strong ownership and results‑oriented mindset; problem‑solver who can collaborate across teams to drive projects to execution and deliver impact.

Preferred Qualifications：

• Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
• Structured and original thinking, good data sense, analytical skills and judgment capability.
• Large internet platform or top consulting experience is a plus.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.

Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $115520 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. 3. Exercising sound judgment.