TikTok Shop - Business Communications Manager

TikTok; San Jose (CA); On-site; USD 105,600 - 190,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Generous paid time off

Job summary

A leading social media platform in California seeks a professional for a key role in business communication. The selected candidate will bridge business teams with PR efforts, ensuring communication aligns with business priorities and enhances brand narratives. This position requires a Bachelor’s degree in Communications or related fields and a minimum of 4 years experience in communications or PR, ideally in tech or e-commerce. The role presents an opportunity to contribute significantly to TikTok Shop's strategic goals.

Qualifications

• 4+ years of experience in communications or PR, ideally in e-commerce or tech.
• Ability to translate business needs into impactful communication strategies.
• Strong content review and editing skills.

Responsibilities

• Act as the bridge between business teams and the PR function.
• Review all external-facing business communication materials.
• Support the development of business narratives for TikTok Shop.
• Identify communication review process gaps and design workflows.

Skills

Business communication

Content review

Stakeholder management

Collaboration skills

Education

Bachelor’s degree in Communications, Marketing, or related field

Job description

Responsibilities

About the team

1. Business Communication Needs Assessment & Liaison
   • Act as the bridge between business teams and the PR function by translating business needs into clear, actionable PR requests.
   • Ensure communication efforts are closely aligned with business priorities and deliver measurable impact for key initiatives.
2. Content Review
   • Serve as the gatekeeper for reviewing all external-facing business communication materials.
   • Identify and flag materials that require additional review from Communication teams to ensure alignment with communication principles.
3. Brand & Content Strategy
   • Support the development of business narratives at both category and platform levels to shape TikTok Shop’s brand positioning.
   • Maintain the data repository and review process for externally shared business data requests, ensuring accuracy and consistency.
   • Manage a centralized "Success Stories Hub" to showcase high-quality TikTok Shop success cases for media, partners, and other stakeholders.
4. Process Development, Gap Identification & Training
   • Identify communication review process gaps and design effective workflows to address them.
   • Develop and deliver training programs to improve team awareness, understanding, and adoption of communication processes and best practices.

Qualifications

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, or related field with 4+ years of experience in communications or PR, ideally in e-commerce or tech.
• Proven ability to translate business needs into impactful communication strategies and manage brand narratives across platforms.
• Strong content review and editing skills, ensuring alignment with global brand and communication standards.

Preferred Qualifications

• Experience in process development, identifying gaps, and delivering training to enhance team communication practices.
• Excellent stakeholder management and collaboration skills, with the ability to liaise effectively between business and communication teams.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Job Information

【For Pay Transparency】Compensation Description (Annually). The base salary range for this position in the selected city is $105600 - $190000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues.
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems.
• Exercising sound judgment.