TikTok Shop - B2B Marketing Manager

TikTok; Los Angeles (CA); On-site; USD 116,000 - 198,000; Full time

Job summary

TikTok is seeking a Marketing & Methodology professional to help scale TikTok Shop in the US by building standardized marketing frameworks and data-driven go-to-market methods.

You will develop B2B marketing strategies, create assets, plan integrated campaigns, and partner with cross-functional teams to drive growth while managing budgets and performance reviews.

Qualifications

• Minimum 5+ years in B2B/Integrated/Digital marketing.
• Strong understanding of the US e-commerce landscape.
• Proven record in multi-channel campaigns and stakeholder collaboration.

Responsibilities

• Develop B2B marketing strategies to drive awareness and adoption of TikTok Shop in the US.
• Create marketing assets such as case studies, stories, and education materials.
• Plan and execute integrated marketing campaigns across online and offline channels.
• Collaborate with Account Management, Strategy, Product and PR to align go-to-market plans.
• Manage marketing budgets, KPI tracking, and quarterly business reviews.

Skills

B2B Marketing

Integrated Marketing

Digital Marketing

Stakeholder Mgmt

Cross-functional

Education

Bachelor's degree or above

Job description

With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.

Responsibilities

• Develop B2B marketing strategies to drive awareness, consideration, and adoption of TikTok Shop among US sellers. Define unique value propositions and narratives based on seller insights, industry trends and platform capabilities.
• Develop engaging marketing assets including case studies, success stories, keynote presentations and seller education materials.
• Plan and execute integrated B2B marketing campaigns across online and offline channels, including but not limited to industry events, webinars, social media, partnership and content programs.
• Partner with Account Management, Strategy, Product, PR teams and other key stakeholders to drive business alignments and build scalable go-to-market strategies across key segments.
• Manage marketing planning, budgets, KPI tracking, and business reviews to improve efficiency and impact.

Qualifications

Minimum Qualification(s):

• Bachelor's degree or above.
• 5+ years of experience in B2B Marketing, Integrated Marketing, Digital Marketing, Communications or related fields.
• Strong understanding of the US e-commerce ecosystem and B2B marketing landscape.

Preferred Qualification(s):

• Proven record of developing and executing marketing campaigns across multiple channels.
• Solid project management and stakeholder management skills.
• Comfortable working in a fast-paced and highly collaborative environment.
• Experience in e-commerce, marketplaces or technology is preferred.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $115520 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. Exercising sound judgment.