TikTok Performance Ads Lead for Ecommerce Growth

The Fesco Group; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

The FESCO Group is seeking an experienced TikTok Paid Ads Manager to lead and optimize paid advertising across TikTok for multiple brands and products. You will drive customer acquisition, sales, and brand awareness through strategic campaigns.

Collaborate with Creative, eCommerce, Brand Marketing, Product, and Sales teams, while maintaining profitability targets and delivering clear performance insights to leadership.

Qualifications

• 5+ years of paid social/performance marketing experience, with TikTok ads.
• Experience managing meaningful paid social advertising budgets.
• Strong knowledge of TikTok Ads Manager, TikTok Pixel, Events API, Spark Ads, and TikTok Shop advertising.
• Experience with Shopify or other major eCommerce platforms is a plus.
• Familiarity with Meta advertising and other paid social platforms is beneficial.

Responsibilities

• Develop and execute the company's paid advertising strategy across TikTok Ads Manager.
• Build, launch, manage, and optimize campaigns focused on customer acquisition, product sales, traffic, and brand awareness.
• Monitor campaigns daily and adjust spending and targeting to maximize performance.
• Scale successful campaigns while maintaining established profitability and efficiency targets.
• Collaborate with Creative, eCommerce, Brand Marketing, Product, and Sales teams to drive results.
• Provide regular reporting on advertising spend, revenue profitability, and campaign performance.

Skills

TikTok Ads Manager

Paid social

Analytics

A/B testing

Shopify

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

TikTok Pixel

Events API

Spark Ads

Shopify

Job description

The FESCO Group is seeking an experienced TikTok Paid Ads Manager to lead and optimize paid advertising across TikTok for multiple brands and products. You will drive customer acquisition, sales, and brand awareness through strategic campaigns.

Collaborate with Creative, eCommerce, Brand Marketing, Product, and Sales teams, while maintaining profitability targets and delivering clear performance insights to leadership.