TikTok Live Host & Shop Growth Coordinator

Bohme, Inc; Draper (UT); On-site; USD 40,000 - 60,000; Full time

Job summary

Böhme is seeking a TikTok Live & Shop Coordinator to lead our TikTok presence, focusing on hosting Lives and supporting Shop operations, affiliates, and creator relationships.

The ideal candidate is comfortable on camera, can engage audiences in real time, and confidently talk about fashion products to convert viewers into customers. Join a fashion-forward brand and help shape our social presence.

Qualifications

• Comfortable, engaging, and natural on camera.
• Strong communication and sales skills.
• Knowledge of TikTok, TikTok Live, and social commerce.
• Experience with TikTok Shop and/or Lives preferred.
• Comfortable talking about fashion, styling, fit, and products.
• Ability to think quickly and interact with viewers in real time.
• Organized and able to prepare products, talking points, and promotions ahead of Lives.
• Understanding of social media trends and TikTok culture.
• Previous retail, sales, influencer, social media, or live-selling experience is a plus.
• Must be comfortable regularly hosting TikTok Lives as the primary responsibility of the position.

Responsibilities

• Host and lead regular TikTok Lives for Bohme.
• Be comfortable and confident speaking and selling on camera.
• Plan Live schedules, themes, featured products, promotions, and talking points.
• Prepare products and outfits ahead of each Live.
• Learn product details, fit, sizing styling, and key selling points.
• Engage with viewers in real time and answer product and sizing questions.
• Keep Lives energetic, conversational, and aligned with the Bohme brand.
• Coordinate products, formats, and selling strategies that perform best.
• Continuously test ways to improve Live viewership and sales.
• Stay current on TikTok Live trends, features, and best practices.
• Support day-to-day management of the Bohme TikTok Shop.
• Ensure products featured during Lives are properly listed, linked, and available.
• Help maintain product listings, inventory, promotions, and product availability.
• Coordinate TikTok Shop promotions with upcoming Lives and product launches.
• Troubleshoot basic shop or product-linking issues.
• Help recruit and communicate with TikTok Shop affiliates and creators.
• Send product recommendations and campaign information to creators.
• Identify strong-performing creators and potential Live collaborations.
• Track affiliate performance and creator-generated sales.
• Participate in content creation when needed.
• Work closely with the marketing, e-commerce, and social teams on launches and promotions.

Skills

On-camera presence

Strong communication

Sales mindset

Social commerce knowledge

Live hosting ability

Job description

Böhme is seeking a TikTok Live & Shop Coordinator to lead our TikTok presence, focusing on hosting Lives and supporting Shop operations, affiliates, and creator relationships.

The ideal candidate is comfortable on camera, can engage audiences in real time, and confidently talk about fashion products to convert viewers into customers. Join a fashion-forward brand and help shape our social presence.